The Dudek family recently created a graphic arts scholarship at Illinois Valley Community College with a $25,000 donation to the IVCC Foundation. Beginning next fall, the Norbert J. Dudek Scholarship for Graphic Arts will provide a $1,000 scholarship each year to a second-year graphic design technology student. Financial need and the student’s artistic ability will be considered in the selection.
LKCS has a lot of tools that we can put to work for you. From targeted direct mail campaigns to e-marketing solutions, statement marketing/transpromo and branch merchandising, we can help you get the most effective use out of your marketing spend. Take advantage of the economy – by doing more marketing while your competitors are riding out the storm. Here are a few things to consider.
What does that mean? We keep hearing about doing more with less. At LKCS, we believe showing a return on all marketing and advertising costs. Without this type of measurement, marketing budgets are being cut. The result is that some clients are doing less marketing and experiencing declines in business at a time when they should be doing more marketing to grow in a struggling economy.
Personalized URLs (PURLs) provide a terrific method to join traditional direct mail campaigns with online marketing campaigns. By driving direct mail recipients to personalized web pages and microsites, PURLs provide an unparalleled ability to effectively measure the response of direct mail campaigns with a cross-media campaign.
LKCS recently completed an external audit of information security and data integrity controls and has earned SAS70 Type II certification, and is now SAS70 Type II certified. The SAS70 Type II Certification has become the gold standard for financial institutions and other firms in evaluating outsourced data solutions.
LKCS has been implementing statement marketing solutions for the past several years. We currently have the ability to incorporate targeted statement ads (onserts), personalized messages, and even Personalized URLs (PURLs) in our statements. The current industry buzz words referring to what we are doing are “TransPromo” and “Transpromotional Documents”
I’m surprised at what I view as financial institution’s slow adoption of Extended Validation Security Certificates. Extended Validation Security Certificates give visitors an easy and reliable way to establish trust online by triggering high security web browsers to display a green address bar with the name of the organization that owns the SSL Certificate.
