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Marketing automation has many ways it can improve your team’s effectiveness when it comes to the consistency of your campaigns, the accuracy of your targeting, and meeting your marketing goals. When used correctly, it can make your day-to-day tasks easier and free up time to focus on the overall direction of your marketing. With time…

Artificial intelligence has infiltrated just about every profession at this point. Some industries are using it more heavily than others. But how can financial institutions use and benefit from AI while avoiding risks associated with using AI? This can be a challenge in an industry that is very regulated and has massive amounts of sensitive…

One of the things I’ve noticed while spreading my wings into the world of web design, is that testimonials are a great resource for a company to really sell themselves! And many financial institutions highlight this information on their websites, whether it be directly on the home page or scattered throughout different areas of interest…

While social media platforms like X (formerly Twitter) and TikTok carry their fair share of recent controversies, Facebook stands strong as a vital tool in the world of digital marketing. With a staggering 3 billion monthly active users, its influence cannot be ignored. Owned by Meta (formerly known as Facebook), this social media giant has…

For well over a year, Google has been announcing they will be sunsetting Universal Analytics (UA) and replacing it with GA4. That day is almost here. On July 1, the official switch will be made. Here are a few things to know that can help you with the transition. Do I Have GA4 Active? If…

What Are Location Landing Pages? Location landing pages are a unique destination on your website. That means one page represents one real-world location. They are the best, most accurate place to find information about each bank or credit union branch, restaurant, store and more. Why Are Location Landing Pages Important? When you create a location…

Claiming your bank or credit union’s online listings can have a positive impact on your brand reputation and SEO rankings. Online listings are places where you list your business’ name, address, and phone number information. Sites such as Google My Business, Bing, or Yelp, are just a couple to get started with. However, the more…