If you haven’t already noticed, social media has become a big part of our daily lives. If this doesn’t sound familiar, then congratulations, you are one of the lucky few! For the rest of us, social media is not only a way to connect with friends, but it is also a great opportunity to reach…
Promotional items are more than just giveaways — they’re an opportunity to create a deeper connection with your audience and leave a lasting impression. Whether your financial institution is participating in a community event, promoting a special loan offer, or setting up a booth at a conference, the right promotional products can not only enhance…
One of the most common questions I receive is why aren’t my pages ranking. When diving into the world of Search Engine Optimization (SEO), many businesses and website owners are eager to see immediate results. After all, who doesn’t want their site to rank at the top of search engines overnight? But when it comes…
Understanding the differences between first party and third party cookies is crucial for anyone using digital marketing strategies. With privacy regulations tightening and user expectations evolving, traditional marketers must be equipped with the knowledge to leverage these tools effectively and ethically. This guide helps explain what the two types of cookies are and how they…
Google static display ads are a type of online advertising format that involves visually engaging graphics and images. Unlike responsive display ads that can change content based on user behavior, static display ads feature a fixed image or set of images. We are going to go over the advantages and disadvantages of using this type…
Automation saves us from a lot of future busy-work by acting like a marketing assistant, as I covered in my previous blog post. The trade-off is that it takes a lot of planning upfront, as we want to lay a solid foundation. The foundation we create will make it easy to keep building upon it…
In a world where everything is instant, streaming, and vying for your attention, it can be hard to make an impact. That is why videos are an incredibly important tool to break through this flood of information. It’s a fact that moving images attract our attention, and as a result, can be used more effectively…
