Personalized URLs (PURLs) provide a terrific method to join traditional direct mail campaigns with online marketing campaigns. By driving direct mail recipients to personalized web pages and microsites, PURLs provide an unparalleled ability to effectively measure the response of direct mail campaigns with a cross-media campaign.
LKCS recently completed an external audit of information security and data integrity controls and has earned SAS70 Type II certification, and is now SAS70 Type II certified. The SAS70 Type II Certification has become the gold standard for financial institutions and other firms in evaluating outsourced data solutions.
LKCS has been implementing statement marketing solutions for the past several years. We currently have the ability to incorporate targeted statement ads (onserts), personalized messages, and even Personalized URLs (PURLs) in our statements. The current industry buzz words referring to what we are doing are “TransPromo” and “Transpromotional Documents”
I’m surprised at what I view as financial institution’s slow adoption of Extended Validation Security Certificates. Extended Validation Security Certificates give visitors an easy and reliable way to establish trust online by triggering high security web browsers to display a green address bar with the name of the organization that owns the SSL Certificate.
LKCS continues to test and improve the overall effectiveness of its network security. The company hires 3rd party security firm for semi-annual vulnerability testing. As part of our ongoing attention to security, LKCS recently completed a semi-annual external vulnerability assessment. For these assessments, LKCS hires a 3rd party information security firm to identify any potential threats.
LKCS promotes Sid Haas to Vice-President of Business Development. Haas is tasked with growing the company through the development of new products. Sid Haas has been instrumental in the company’s steady growth and success. LKCS is pleased to add Sid to our executive management team, and is excited for future things to come.
LKCS’ DataFlex database marketing system provides extensive reporting and tracking capabilities. A financial institution client recently asked us to create reporting to demonstrate the effectiveness of their Hispanic marketing initiatives. DataFlex made it easy. LKCS utilizes a highly effective solution to identify ethnicity based on numerous factors.
