Between iPhones, Blackberries, and Droids, mobile phones are clearly not just phones any more. Some staggering statistics have been published recently.
- As of December 2009, 21% of U.S. wireless subscribers had a smartphone, compared to 14% at the end of 2008. According to Nielsen, U.S. smartphone penetration will exceed 50% in 2011. And according to Morgan Stanly, U.S. smartphone penetration will be greater than 80% by the end of 2012.
- In 2010, there will be over 10 BILLION mobile internet devices worldwide (this includes phones, GPS, tablets, MP3 players, etc.).
- By 2015, more users will connect to the internet from mobile devices than from desktop PCs says Morgan Stanley analysts.
- Facebook now dominates in chat, messaging, video sharing, games, VoIP and more.
- Phones are designed for data as voice usage declines with internet access: 70% voice for an average cell phone, 45% voice for the iPhone.
The Future of Mobile
What does this mean for the average marketer? It means that you need an effective mobile strategy. You need mobile web sites and ways for a mobile population to do business with you. How does your current web site look and work on a mobile device?
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