What is it saying to your account holders? In the financial services industry, branding is often thought of as a visual exercise. Logos, colors, and design standards certainly play a role, but they are only part of a much larger picture. Your brand is the subconscious signal used to decide whether your institution feels secure,…
When supplying files, using this guide will hopefully ensure better results on your final product. Whether it be for print or a digital medium, raster and vector files both have their places in design, and knowing where to implement them can be crucial to the outcome of the design. What is a Raster File? Raster…
With the growing popularity of using AI (Artificial Intelligence) in everyday life, we wanted to highlight some things to look for when selecting generated images to use in your financial advertisements! When generating images, you may or may not notice some pretty peculiar results. AI often struggles with human details such as hands, and some…
Navigating a financial institution’s website can sometimes feel like walking through a maze. With numerous services, accounts, and resources to sift through, it’s essential that your navigation design is easy to understand and organize. Clear navigation can make the difference between a satisfied user and a frustrated one. Here are some best practices to ensure…
Understanding the importance of document bleed In the printing industry, bleed is defined as printing that goes beyond the edge of the paper. Full bleed typically extends an 1/8 of an inch past the edge of a document, on all four sides. Bleeds ensure professional results when the paper is cut to final trim size…
23 years running, Pantone Color experts release a “Color of the Year” as a means to engage the design community and color enthusiasts around the world in a conversation around color. This year, Pantone has announced PANTONE 18-1750 Viva Magenta as the 2023 Color of the Year. Welcome to the Magentaverse! – PANTONE 18-1750 Viva…
In an age when there are many options for DIY website design, you may be thinking… “Do I really need to hire a professional?” To answer this question simply, yes you do! If you’re a bank, credit union, or even a small business, you should have a website that makes you stand out from your…
