When you search on Google, I’m sure you’ve seen “sponsored ads” at the top of the page. You’ve probably taken note of an ad listing that has a big headline and two lines of text underneath. Yet, there’s actually a lot more to a Google Search Ad. You can expand your ad copy with ad…
Transcript Hi, this is Sid Haas, Vice President of Business Development here at LKCS and I’d like to welcome you to the “Creative Times” video edition. Today we’re going to be talking about direct mail targeting and specifically some of the high-quality mailing lists data that’s available to marketers today. During the Covid-19 pandemic, we’ve…
The banking industry has been under tremendous pressure in recent years – pressure to change and adapt with technology, pressure from a new breed of non-traditional competitors, and pressure from an upside-down interest rate environment. Just to name a few. Congratulations! You’ve been managing to successfully meet those challenges and thrive under the pressure. You’re…
The world has changed in just a few short weeks. Changes previously unimagined and risks rarely contemplated have been thrust upon all of us. Your account holders are all being forced to deal with imponderable issues on multiple fronts. Clear and accessible communication will be of the utmost importance at this time. And, at the…
Creating email newsletters can be a challenge. What should you include? What will get people to open your message? How do you come up with relevant content? These questions, as well as others, prevent people from creating the best message they can. We’ll discuss 3 ideas that you can implement to make your newsletter standout…
Google Ads gives you the ability to advertise on Google’s widely used properties and network of partner websites. It’s an effective way to reach your target audience by tapping into their data resources and selecting which outlets you want your ads to appear on. To access this, you’ll need to work with the Google Display…
One of the most important aspects of design is being able to communicate effectively. The first step in communication is gaining your audience’s attention. Here are three ways to do that through your next design promotion. 1. Have a design that stands out. This is easier said than done. Advertising is constantly fighting for your attention,…
