There are many benefits to online advertising. However, if the wrong people are seeing your ads, you probably aren’t benefiting much from your investment. Identifying your target audience and where they are active is going to be important before you dive in. Google Ads provides four ways to reach your audience based on where they…
Online advertising is a digital marketing strategy you might have heard a lot about, but you may be unsure how it can have a positive effect on your goals. There are at least four ways running a smart ad campaign can benefit you. Consider these when you’re thinking about launching an ad campaign on Google,…
What can your organization do to differentiate yourself from competitors? Your business’ marketing strategies define how you approach your customers, how customers see you, and even who you market towards. Adopting the right strategies will put you on track to getting ahead of the competition. Many businesses often use similar tactics, market to the same…
Recently, our graphic designer Ryan and I were able to attend the Digital Summit conference in Chicago. This two-day event is geared towards in-house marketers, which you may have on staff, and marketing agencies, like us! It covered a wide array of topics from advanced SEO to AI in digital marketing, to video marketing. Speakers…
Your marketing is paying off, people are paying attention to your messages and the credit union is gaining new members. You should be happy, but the problem is, most of them don’t take advantage of all the products and services you offer. They don’t become loyal, invested members of your credit union. You need to…
This quarter, our monthly webinar series covered topics we’ve been hearing a lot of questions about from our clients. So we decided to dive into these and break it down to the essential information you need to know. Take a look: Design Your Website for a Better User Experience User experience is often the most…
DataFlex has powerful ad-hoc reporting and a large number of pre-made reports and charts and visualizations with plenty of information about members, balances, averages, and other numbers. There is another feature of DataFlex I’d like to discuss today, and that is targeted marketing campaigns. Onboarding Campaigns One of the keys to retaining new members is…
