When you search on Google, I’m sure you’ve seen “sponsored ads” at the top of the page. You’ve probably taken note of an ad listing that has a big headline and two lines of text underneath. Yet, there’s actually a lot more to a Google Search Ad. You can expand your ad copy with ad extensions.
Ad extensions are just that, extended features that can appear alongside your main ad copy. They give you more space to display extra content, take up more space on a search results page and have more opportunities to get clicks on your ads. Here are extensions you should be aware of:
If you have an ad on Student Loans, you can use the main ad to take them to the student loan page, but then use sitelinks to direct them to a related page like Rates, Contact Us, or a Locations page. Link to whatever page might be relevant and useful to the user.
These extensions tend to fit best with financial institutions. Be sure to keep an eye out for new extensions rolling out of beta.
Are you unsure if your ads are using extensions? Let us know and our online ads management team can review your account to see if you’re taking advantage of this strategy.
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