I stopped at our local sandwich shop to pick up lunch the other day. A tiny family-owned store, 2 employees — not the place I would expect to find a technological breakthrough. Yet, it happened. Behind the sales counter, a toddler (the daughter of the shop owner) was sitting at an unused counter, interacting with an iPad.
As it turns out, electronic marketing has caused a large drop in the volume of direct mail over the last decade (just ask the US Postal Service). Due to the decrease in direct mail, marketers have seen that their mail doesn’t compete with as many other pieces in the mail box. As a result, direct mail response rates are climbing. At the same time, due to overuse, e-mail response rates are declining.
Set yourself apart with unique logoed products tied to your specific marketing initiatives. LKCS has hundreds of thousands of logoed products in our database. Most of them are typical. But some are extraordinary. And they don’t have to be expensive to be extraordinary! Let us help you find the diamonds in the rough and build a logoed product campaign that is truly memorable.
LKCS is proud to announce their being honored with two prestigious awards. WebAwards is an annual website award competition that names the best Web sites in 96 industries. The Web Marketing Association recently awarded LKCS’ web development team two of their prestigious “Standard of Excellence” awards in the Credit Union category of their WebAwards competition.
At a document strategy conference today, I attended a presentation on how a large insurance company reformatted their pension statements. The presenters described their research and design process as well as the technical and production issues that they tackled along the way. Their in-house IT staff spent 4,000 hours on preparing their statement data for the transformation.
As all mailers nationwide implement the Intelligent Mail Barcode (IMB) by May 2011, it will be interesting to see if companies take advantage of the potential benefits – or if the entire IMB program will be a wasted effort. Designed as a cost-saving measure for the USPS, the IMB does have some potential benefits for LKCS clients.
LKCS has recently received numerous design awards over the past few weeks from two different affiliations, Diamond Awards and Communicator Awards. We are extremely happy for our clients and proud of our design team to be recognized for their talents. It is very rewarding for LKCS to be honored by such reputable organizations within our industry.
