Acquire and retain profitable account holders by leveraging tri-bureau prescreen marketing data to identify qualified new prospects, retain account holders at risk of being lost to a competitor, and increase lifetime value by pinpointing cross-selling opportunities in near real time. Gain the ability to close loans from account holders who may be defecting to your competition.
LKCS recently launched a new website for Century FCU (Cleveland, OH). The website was recognized by the Marketing Association of Credit Unions with a coveted MAC Award. The Century FCU web site includes numerous interactive elements including an innovative branch/ATM locator, dynamic rate control panel, banner ad management, and social media integration.
I found Facebook’s ad technology to be truly amazing. I was able to target people by age with specific interests relating to the conference who lived within the target area. As I set the criteria for each ad (I ran four different ads for testing purposes), Facebook showed how many individuals met the criteria — they gave me an accurate count of prospects.
For the last few weeks, as I drive by a local fast food establishment, there’s been a person dressed in an ice cream cone costume dancing at the corner of a busy intersection holding a hand-written sign promoting the daily special. I’ve never noticed the special…but I can’t help but smile as I drive by watching this mascot’s antics. He or she is really having a great time — and it shows.
I’ve heard every excuse in the book – our members/customers are not internet enthusiasts, our web site gets very few hits, a small percentage of account holders use online banking or bill pay, we’re worried about online security, and the number one excuse — compliance. Those are ALL excuses and none are legitimate reasons to stay away from improving and adding electronic banking services.
Customers are demanding higher levels of personalized service and communications. 18% of consumers feel that banks “do what I want them to do” but don’t think about their customers with any regularity. 81 percent of the consumers had accounts with at least two banks. “This means that both banks missed an opportunity to build additional business.”
A barcode technology called Quick Response Codes or QR Codes has been gaining popularity in the US for the last year (they’ve been in use in Europe and Japan for several years already). These QR codes embed a web address or contact information that is easily decoded by numerous “apps” installed on smart phones.
