According to Warren Storey, VP of Product Marketing and Insight at ICOM, a division of Epsilon Targeting, “There is definitely a growing trend that email inboxes are getting more and more full. Over the last three years, we’ve seen an increase in the percentage of consumers saying, yeah, they like getting email but they get far too many.”
With this announcement from the USPS, it is clear that the postal service recognizes the value of including marketing campaigns with your statements and notices. In fact, according to Paul Vogel, USPS President and Chief Marketing/Sales Officer, “This gives companies expanded opportunities to advertise new services and products to their customers as part of bill and statement mailings.”
LKCS is pleased to announce the launch of websites for two of our clients. Palisades Federal Credit Union and LaSalle State Bank are among the latest to have their websites modernized. Palisades Federal Credit Union selected LKCS to redesign their web site from the ground up. Within hours of the site launch, members were calling the credit union applauding the new site.
WOW! E-mail revolutionized our business. (I’m sure my kids don’t care….it’s just e-mail after all.) Our sales and customer service representatives send and receive well over a thousand e-mails each day. (Yes, thousands — I just checked our e-mail archives to be sure.) While I don’t have hard data, I find it nearly impossible to think we used to send and receive over 1,000 faxes daily.
Acquire and retain profitable account holders by leveraging tri-bureau prescreen marketing data to identify qualified new prospects, retain account holders at risk of being lost to a competitor, and increase lifetime value by pinpointing cross-selling opportunities in near real time. Gain the ability to close loans from account holders who may be defecting to your competition.
LKCS recently launched a new website for Century FCU (Cleveland, OH). The website was recognized by the Marketing Association of Credit Unions with a coveted MAC Award. The Century FCU web site includes numerous interactive elements including an innovative branch/ATM locator, dynamic rate control panel, banner ad management, and social media integration.
I found Facebook’s ad technology to be truly amazing. I was able to target people by age with specific interests relating to the conference who lived within the target area. As I set the criteria for each ad (I ran four different ads for testing purposes), Facebook showed how many individuals met the criteria — they gave me an accurate count of prospects.
