When it comes to marketing for loans – auto loans, mortgage/home equity loans, credit card loans, and installment loans – there’s no better data source than the three major credit bureaus. Together, Experian, Equifax and TransUnion maintain over 202 million credit files, thus providing marketers with even more data for their loan marketing efforts.
Credit Based Marketing allows you to monitor current account holders and acquire and retain profitable ones. In today’s Webinar Wednesday episode, our Vice-President of Sales John Dudek provides insight on credit-based marketing, and how utilizing data from the 3 credit bureaus can help financial institutions identify and acquire new loans.
LKCS has enabled our statement processing clients to incorporate graphical ads, also called onserts, directly onto their statements and e-statements for several years. However, our onsert technology and statement marketing goes far beyond presenting a graphical ad to all statement recipients. Here is a recap of what makes LKCS’ statement onsert services different.
Sitefinity has awarded the Houston Metropolitan Federal Credit Union web site as one of the Top 5 Web Sites launched in the month of December 2013. This web site was recently redesigned by LKCS. The award recognizes LKCS’ use of responsive design, integration of custom applications, and the excellent interaction and usability of this web site.
Unless you are familiar with web and technology terms you may not completely understand what responsive design is. With the web’s migration from desktop to mobile, it has never been more crucial to provide an excellent mobile experience. Responsive design is very prevalent on the web today. I have compiled a list of my top five responsive websites.
Successful marketing campaigns are relevant to the recipient. They send the right message to the right person to meet a specific need. The trick is to help you identify that need and then deliver a specific offer to a qualified recipient. With pre-screen loan campaigns, you leverage data from the credit bureaus to identify specific lending opportunities that meet your credit requirements.
LKCS statement processing, direct mail, database marketing, web hosting and information and data handling processes complete rigorous audit confirming implementation of high standards of security, reliability and confidentiality. The completion of this audit demonstrates LKCS’ commitment to implementing processes and controls for delivery of high-quality services to its customers.
