As a provider of Facebook design and marketing services, one question we are asked quite often is “how do we get started?” With more and more financial institutions now turning to Facebook as a means of reaching and engaging their current and future account holders, I wanted to address this question and share the following 5 suggestions for getting started.
Surveys tell us 30% of your new account holders will leave your financial institution within the first year. The same surveys say new account holders are much more likely to sign up for additional products and services. How do you take advantage of this? The best solution is a personalized, onboarding matrix campaigns through LKCS.
The National Association of Federal Credit Unions has awarded Winston-Salem Federal Credit Union with having the best website of the year. Their website was recently designed by LKCS. The award recognizes Winston-Salem’s use of a custom and clean design, integration of custom applications, and the excellent interaction and usability of this website.
Got loans? Are they the right loans? On average, 5% of your account holders are looking for an Auto, Mortgage, HELOC, or credit card loan every month. Are you aware of this and what are you doing to take advantage of this? Consider a credit-based marketing campaign with LKCS to help identify and acquire new loan opportunities.
Ever wonder how a graphic designer comes up with those amazingly creative ideas? Well, it isn’t magic, (although sometimes I wish it was) it’s through brainstorming! Like a jigsaw puzzle, you need to organize all the parts, think about the big picture, and then start putting it all together. Here are several steps I usually follow when brainstorming a new creative concept.
LKCS has enabled our statement processing clients to incorporate graphical ads, also called onserts, directly onto their statements and e-statements for several years. In today’s Webinar Wednesday episode, our Vice-President of Business Development Sid Haas provides insight on leveraging the power and flexibility of onserts to improve your statement marketing efforts.
If you find yourself wondering… what do we do with our new account holders, and how do we go about keeping them, you might be interested in learning more about LKCS’ onboarding matrix campaigns. OnBoarding matrix campaigns allow for a personalized member experience whereby you promote all of your institution’s other excellent services, and then track the results!
