If you haven’t already noticed, social media has become a big part of our daily lives. If this doesn’t sound familiar, then congratulations, you are one of the lucky few!
For the rest of us, social media is not only a way to connect with friends, but it is also a great opportunity to reach out to your account holders. There are several ways you can use this powerful tool to your benefit.
Promote Events
You may already mention events at your financial institution on your website, but social media is also a great platform for this. It is a helpful way to call attention to events that your account holders may not have otherwise heard of.
Keep It Fresh!
It is easy to get in a rut and always post the same things, similar images, etc. It is important to keep adding new content that is relatable to your viewers, as well as beneficial. You also will want to change up the images you use, and try to use personalized graphics when possible.
Promote Products
Do you have a new loan special? Or maybe there is a great new account promotion you would like to highlight. No matter what the promotion, social media is a quick and effective way to get the message out there to your account holders.
Keep People Informed
Another great way to use social media is as a quick means of alerting your account holders of security threats, emergency closings or other announcements that need to be relayed immediately.
Keep these concepts in mind the next time you think about using social media for your financial institution. Hopefully you can use it to your advantage!
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