Blog

At LKCS, we’re committed to helping you streamline and optimize your social media efforts. The LKCS Social Media Platform is a powerful tool that enables you to efficiently manage content, monitor engagement, and analyze performance—all from one centralized location.

In this quick-start guide, we’ll walk you through each major tab within the platform and explain its core functionality to help you hit the ground running.

1. Connecting Your Social Media Profiles

Before you can start publishing content, you’ll need to connect your social media accounts. Head to the Profiles+ tab to get started. Our tool supports major social media platforms such as Facebook, X (Formerly Twitter), Instagram, LinkedIn, and more.

• Click “Add” to select and connect your desired platform.
• Please note: Admin access is required for all social media account connections.
• If you’re connecting Instagram, you’ll also need to link it to a Facebook Page due to Meta’s API requirements for Business and Creator accounts.

Once your profiles are connected, you’re ready to begin scheduling content.

2. Publishing and Scheduling Content

The Publish tab is your central hub for managing and organizing your social media calendar.

Calendar Views:

• Sent – Displays all messages already published.

• Scheduled – Shows upcoming approved content and any posts that are set for future publishing.

• Queues – Lets you view and manage content slotted into preset posting schedules.
• Overview – Provides a consolidated view of scheduled content across multiple users or business locations. Each post in the calendar is tagged with user initials so you can easily identify who scheduled what.

Composing a New Post
To schedule a new post, click on the Compose button. The profiles available to you will be determined by the calendar you’re currently viewing.
Here’s how it works:

1. Select your platforms (e.g., Facebook, Instagram, LinkedIn).
2. Upload your media from your computer, web sources, cloud storage (Google Drive, Dropbox), Canva, or third-party libraries like Giphy, Pexels, Flickr, and YouTube.

3. Compose your message—either one unified post or platform-specific versions.

4. Customize per channel:
• Add hashtags via text or from your Content Library.
• For Instagram Stories or Reels, crop and format your image or video as needed.
• Preview your content across each platform before finalizing.

When you’re ready, choose to:

• Send immediately
• Schedule for a future date/time
• Use platform-optimized time suggestions
• Add to a pre-scheduled queue (e.g., every Monday, Wednesday, and Friday at noon)

If your organization uses approval workflows, you can send the post for approval, add notes, and notify approvers via email. They’ll receive a prompt to approve or reject directly from within the platform.

3. Managing Video Content

Yes—video content is fully supported, including TikTok, Reels, YouTube Shorts, and more.
The process is nearly identical to image-based posts:

• Upload or select your video.
• Customize captions and format per platform.
• Choose whether to publish as a standard post, Story, or Reel.
• Schedule or route for approval just like photo posts.

4. Monitoring Engagement & Activity

Stay on top of engagement in the Activity tab.

Key Features:

• Priority Inbox – Surfaces important comments, tags, and messages that need your attention.
• Social Feeds – Offers a chronological view of your social activity across platforms.

You can reply to messages and comments directly from within the platform. On Facebook and Twitter (now X), this also includes private messages.

Twitter Monitoring
Track brand mentions and trends by setting up keyword groups. For example, if you’re tracking the keyword “LKCS,” you’ll receive real-time notifications and can retweet or respond without leaving the dashboard.

5. Managing Content Sources

The Content section allows you to integrate and share long-form content like blogs and RSS feeds.

RSS Integration:

• Add your blog or trusted third-party feed under the RSS Feed section.
• Once connected, you can pull articles directly into the Compose box by clicking the book icon, selecting a post, and customizing the message.
• Share immediately, schedule, or even automate the process by assigning posts to a specific queue.

Content Libraries:

• Use libraries to store reusable content such as templates, images, videos, and hashtags.
• Libraries are great for collaboration—your team members across locations can access shared libraries to maintain brand consistency.

6. Measuring Success with Reports

The Reporting Hub gives you access to both Quick Reports and Custom Reports.

Quick Reports

• Channel-specific and ideal for day-to-day performance snapshots.
• Useful for tracking engagement, follower growth, and audience insights.

Custom Reports

• Fully customizable and perfect for sharing with stakeholders.
• Choose your layout, select key performance metrics (e.g., Audience Growth, Engagement Overview), and tailor reports to your exact needs.
• Add a cover page with your branding and a written summary.
• Reports can be scheduled for recurring delivery or shared via a live link that updates in real time.

Final Notes on User Management

In the LKCS platform, calendars and users are closely linked:

• Adding a new calendar = Adding a new user workspace.
• You can assign custom permission groups to team members.
• Establish user hierarchies for post approval flows, so content goes through the right channels before publishing.

Ready to Take Control of Your Social Media?

The LKCS Social Media Platform is designed to make your content creation, scheduling, and engagement efforts more efficient and impactful. If you need help getting started or want a walkthrough tailored to your business needs, don’t hesitate to reach out to your account manager at LKCS. Let’s make your social media work smarter—not harder.