LKCS recently announced their decision to promote Karl Ribas to Director of Web Services. With 10-years of online marketing experience and a background in search engine optimization, online advertising, and social media marketing, Ribas will manage the company’s online design and marketing initiatives.
For many institutions, the idea that conversations are taking place online with or without their involvement is the hardest fact to come to grips with. If you are not leading the conversation, or in some way active in it, then you’re leaving it to others to do so on your behalf… and that can be scary! Learn how to set up Google Alerts to quickly and easily monitor your company’s online reputation.
Being active on social media, or social media marketing, is the process of using social media platforms, such as Facebook, Twitter, and LinkedIn, to engage both new and current account holders. This engagement has the potential to generate a lot of value for financial institutions! LKCS can assist you in leveraging the true potential of social media.
The emphasis in today’s marketing is to talk one-one-one with your customer. A personalized message gets their attention and increases the probable return on your marketing campaign. We can help you obtain targeted mailing lists, use demographic data to help target similar customer types, and help you to access mailing lists for any industry or profession.
Website design trends come and go year after year. Some trends stick around and become an everyday web design style, while some fade faster than a cheap plastic slide in the summer sun. You may have already heard the term parallax scrolling, a new trend that is evolving daily. The use of parallax scrolling is a couple years old, but did not become main-stream until recently.
Your account statements contain information about each account that a person has with your institution as well as the balances they carry, the transactions they make, and where they live. So, how are you using this information? LKCS has been helping our clients analyze, and more importantly, take action and use this data for target marketing and cross-sell purposes.
If you are not leading the online conversation about your institution, or in some way active in it, then you’re leaving it to others to do so on your behalf… and that can be scary! Using social media platforms, such as Facebook, Twitter, and LinkedIn, to engage both new and current account holders has the potential to generate a lot of value for financial institutions!
