When promoting a business, there are few things more important than a well-designed logo. From letterheads to business cards, t-shirts to billboards, there is no end to the amount of ways you could use your logo. With this in mind, it goes without saying that having a successful logo is not just important, but essential. Here are five tips that are helpful when designing a new logo.
LKCS announces the hiring of Brett Petersen as Marketing Coordinator. With more than 16 years of experience in database marketing, graphic design, and direct mail, Petersen will develop and maintain relationships with LKCS’ existing client base to ensure each client receives the attention, creativity and precision to execute successful marketing campaigns.
With pre-screen loan campaigns, your financial institution leverages data from the credit bureaus to identify specific lending opportunities from individuals that meet your credit requirements, targeting either your existing account holders or prospective account holders living in the communities that you serve. Learn more about the power of pre-screen credit prospecting campaigns in this presentation.
There is no doubt that your financial institution has been working hard to find new ways of cutting costs. One area that we often advise our customers to look into when trying to limit their expenses is E-Statements. Sending statements can have a significant operational expense, and getting account holders to switch from statements to e-statements can provide large savings on a recurring basis.
LKCS recently announced their decision to promote Karl Ribas to Director of Web Services. With 10-years of online marketing experience and a background in search engine optimization, online advertising, and social media marketing, Ribas will manage the company’s online design and marketing initiatives.
For many institutions, the idea that conversations are taking place online with or without their involvement is the hardest fact to come to grips with. If you are not leading the conversation, or in some way active in it, then you’re leaving it to others to do so on your behalf… and that can be scary! Learn how to set up Google Alerts to quickly and easily monitor your company’s online reputation.
Being active on social media, or social media marketing, is the process of using social media platforms, such as Facebook, Twitter, and LinkedIn, to engage both new and current account holders. This engagement has the potential to generate a lot of value for financial institutions! LKCS can assist you in leveraging the true potential of social media.
