The emphasis in today’s marketing is to talk one-one-one with your customer. A personalized message gets their attention and increases the probable return on your marketing campaign. We can help you obtain targeted mailing lists, use demographic data to help target similar customer types, and help you to access mailing lists for any industry or profession.
Website design trends come and go year after year. Some trends stick around and become an everyday web design style, while some fade faster than a cheap plastic slide in the summer sun. You may have already heard the term parallax scrolling, a new trend that is evolving daily. The use of parallax scrolling is a couple years old, but did not become main-stream until recently.
Your account statements contain information about each account that a person has with your institution as well as the balances they carry, the transactions they make, and where they live. So, how are you using this information? LKCS has been helping our clients analyze, and more importantly, take action and use this data for target marketing and cross-sell purposes.
If you are not leading the online conversation about your institution, or in some way active in it, then you’re leaving it to others to do so on your behalf… and that can be scary! Using social media platforms, such as Facebook, Twitter, and LinkedIn, to engage both new and current account holders has the potential to generate a lot of value for financial institutions!
LKCS announced the hiring of website design and programming specialist, Landon Miller. With 6-years of professional web development experience and 8-years in the United States Army as an Information Technology Specialist, Miller will assume the role of Web Developer at LKCS, and play a significant part in the company’s online efforts.
Regular promotion and advertising of your products and services will generate results, and when it comes to consistent communications, it’s hard to beat the NEWSLETTER. The newsletter remains one of the most effective marketing tools available to companies, banks, and credit unions, and it deserves a place in your marketing plan.
With budgets getting smaller and competition getting fiercer, financial institutions will need to be more creative in order to stand out. The way to do this is to combine strategies to successfully define and market to your target audiences. Discover new and creative ways for getting more loans, and moving your institution to the front of the pack.
