By utilizing your credit criteria and credit data, you can easily target members or prospects that qualify for your auto loans, mortgage and home equity products, credit cards, and installment loans.In today’s Webinar Wednesday episode, our Vice-President of Business Development, Sid Haas, discusses ways LKCS can help financial institutions to quickly and easily target account holders or prospects.
LKCS, an award-winning marketing communications firm in Peru, IL has launched another skillfully-designed and highly interactive new website…this time for the agency itself! The new lk-cs.com is a more accurate representation of the caliber of work LKCS has been known to produce for clients, as well as the depth, skills, and creativity of the company’s employees
Direct mail marketing is an integral part of a well-balanced marketing mix. However, just like any other marketing strategy, it won’t succeed without the right combination of elements. If you approach it in the right way, direct mail can give you a solid return on your investment. To ensure your direct mail piece gets the best response, there are a few things you want to make sure you don’t overlook.
You’ve decided that it is time to start a new marketing campaign, but you don’t want the usual generic postcard or letter. You need something personal, something that will catch the eye of your customers and keep them interested in what you have to offer. It’s time to try Variable Data Printing (VDP)! Here are some tips to help facilitate a smooth marketing campaign using Variable Data Printing.
Pre-screen credit marketing has proven to be an effective tool for financial institutions nationwide. By utilizing credit data you can easily determine which existing account holders or prospects qualify for your loan and credit card products. It’s easy to turn to your preferred credit bureau to get started. But, surprisingly, that may not be your best option.
Did you know that behind every successful design project is a pile of unused ideas, concepts and sketches that didn’t make the cut? To some, unused design concepts may seem like a complete waste of time and energy, not to mention the waste of a few good ideas. But, not me. As a designer, I feel that by developing these initial ideas helps to create a better final product.
Being a financial institution, you might have a few marketing pieces that you mail out every quarter. In fact, if you happen to be one of our DataFlex customers, than you might even be mailing special car loan offers to those customers that are about to pay off their car. But what other kinds of marketing can you do and how can DataFlex help you accomplish that?
