How can you use design to effectively reach your audience? This can seem like a daunting task in a world flooded with images and information. You need to find a balance of creating something unique, while appealing to your consumers’ wants and needs. There are several key areas you can focus on.
When the word branding is used, many people may think of a logo. Perhaps a well-known logo comes to mind, such as the Nike swoosh or Starbucks mermaid. While logos are an important aspect of branding, it doesn’t end there. Branding is a strategic plan that covers an entire business, and sets it apart from the competition.
Thirty percent of the new account holders you worked so hard to get will leave if you do not reach out to them and inform and offer other services. In today’s Webinar Wednesday episode, Tim Turczyn discusses matrix mailings and ways in which LKCS can help financial institutions send a highly targeted and personalized series of direct mail pieces and emails messages to cross sell your products and services.
Transpromo marketing can be implemented across print and electronic platforms. It effectively takes advantage of specific cross-sell and up-sell opportunities and supports existing rewards/loyalty programs. With transpromo elements, statements and e-statements become highly targeted, measurable, direct mail campaigns that increase revenue and lower costs at the same time.
Two of LKCS’ clients, Earthmover Credit Union and Fox Valley Credit Union, were recongnized this month for their recent website design efforts. Earthmover Credit Union earned bronze at Horizon Interactive Awards in the Banking and Financial category. Additionally, The Financial Brand has ranked Fox Valley Credit Union as one of the top Inspirational and Responsive Banking Website Designs.
Direct mail advertising is one of the most effective and profitable ways to reach out to new and existing clients, as it lets your business communicate one-on-one with your target audience. Whether you are already using direct mail in your ongoing marketing efforts or you wish to get started, here are four design tips to help you your direct mail piece stand out and get attention.
Eureka Savings Bank unveils a cleaner, responsive website for their customers in the Illinois Valley area. Bill Quesse, Director of Computer Services at Eureka, was very pleased to have worked with LKCS throughout the process of the website build. “We were very impressed with the professionalism and talent of the web staff at LKCS, as well as their willingness to work closely with us.”
