It can be an engaging experience to land on a new website and have it immediately give you a specific feeling about a company. Whether that feeling is friendly, cutting-edge, young, professional, etc., it’s important that your site has personality. Your site should not only tell users what you do, but it should tell them…
A poor print experience often begins with an improperly set up file. Yet submitting print-ready files to your printer can seem like a nebulous task at best. Files are frequently cobbled together in a word processor with images copied from the web. A couple of magic words are whispered, fingers crossed, and the send button…
We have all seen that disgruntled post on social media by a consumer who had a less than excellent customer experience at a certain business. You know the one I’m talking about… she was on hold for over an hour with a rude employee, he found a hair in his food, or her pumpkin spice…
Working with typography is oddly, probably one of the most fun parts about this job for me. I can spend hours working on an overall layout and that’s fun too, but when I find that perfect font for whatever project I may be working on, that’s when I get excited. Everything is beginning to tie…
Living in a digital age, it is easy to see the benefits of having a website. A vast majority of your customers are online, and are looking to do business there. In some cases, only there. That being said, it may not be as easy to recognize when your website is becoming outdated. You may…
Web Content Accessibility Guidelines (WCAG), or ADA web standards, help ensure websites can be accessed and used by everyone. Disregarding these guidelines makes it difficult for users with disabilities to use your website. It also leaves your financial institution or business at risk of a lawsuit. So what can you do? Ideally, you’ll want to…
A long time ago there was a marketing executive working at a prosperous credit union. She was very successful at her job but found there was a large gap of increased business when it came to the credit union’s direct mailings as well as their digital marketing. Some of their members prefer to be notified…
