You need to continuously feature products and services that visitors might not be aware of and potential visitors might like to know about. But, no matter how your website is built, most websites have a problem. Inside pages use one or two different layouts. Creating a page that looks different from any other page on your website can be a road block to conversion. How do you make these pages stand out and get the attention they deserve? This is where a landing page builder can help. You can create a page that looks completely different from your website. Not only one page, but multiple variations of a page. Then using smart traffic, we can direct people to the variation that is most likely to convert.
As mentioned before, typically, most websites have one or two layouts that can be used for inside pages. Creating a website like this is beneficial to users:
- Things are consistent from page to page.
- Allows visitors to easily navigate the website once they become familiar with the structure.
- Content like calls-to-action are placed in the same areas, allowing users to move to the next step and explore your website.
The problem is, sometimes we need pages to look different, we need them to be able to stand on their own. This can be very difficult if not impossible with some websites.
Landing Page Builder
This is where a landing page builder can take your user experience to the next level. Our landing page builder allows you to create custom landing pages without knowing code. You can start with a prebuilt template and customize it to fit your needs, or create a landing page from scratch. Using drag and drop widgets you can place text, video, images, buttons and forms virtually anywhere on the page.
An additional benefit to our landing page builder is the ability to create multiple variations of a landing page. The difference between variations can be something as simple as a button color. Or the landing pages can be completely different. Using smart traffic AI can determine the page variation most likely to convert and send traffic to that variation. Creating multiple variations of a landing page can help drive visitors to content that is most engaging to them. In as few as 50 visits it will begin sending your visitors to the landing page variant most likely to convert. If you have something specific you want to test, you can also use A/B testing to see which variation converts best.
Another great feature of our landing page builder is the ability to create pop-ups. Pop-ups are created the same way landing pages are created. Start from a prebuilt template and customize it to fit your needs, or create a pop-up from scratch. Using the same drag and drop widgets you can add text, video, images, buttons and forms virtually anywhere on the pop-up. Then add the pop-up to specific pages or your entire website. You can then trigger that pop-up in a variety of ways:
- On page load
- After a delay of a specific time
- When a visitor tries to exit
- Based on scroll and more
You can also control the frequency the pop-up displays like, once per visitor, on every visit, a specific visit, and more.
Don’t think that you are stuck creating the same style pages over and over with no variation in design. Using a landing page builder can help you break free from the constraints of your website. And help you develop pages that convey a strong call-to-action and get visitors to convert.
Schedule a demo to see our Landing Page Builder in action and how it can help your marketing campaigns succeed.
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