When supplying files, using this guide will hopefully ensure better results on your final product. Whether it be for print or a digital medium, raster and vector files both have their places in design, and knowing where to implement them can be crucial to the outcome of the design. What is a Raster File? Raster…
In an era where digital marketing is often at the forefront of strategy, the tangible impact of print marketing materials certainly shouldn’t be overlooked. For marketing professionals, incorporating a mix of printed materials into your overall strategy can enhance brand visibility and engage much wider audiences. Here are some staggering statistics* to consider: 80% of…
With 2021 marking 60 years since our founding, LKCS has been able to not only survive, but thrive! Thanks to the dedication, innovation, and commitment of our staff, LKCS has been on the forefront of technology since the beginning. Offset Printing In 1961, our founder, Norb Dudek, took a great leap of faith when he…
Transcript Hi, this is Sid Haas, Vice President of Business Development here at LKCS and I’d like to welcome you to the “Creative Times” video edition. Today we’re going to be talking about direct mail targeting and specifically some of the high-quality mailing lists data that’s available to marketers today. During the Covid-19 pandemic, we’ve…
Have you been considering completely dumping your printed newsletter for a cheaper,” more convenient” digital version? Maybe you already have? Well you should think twice about your decision! Contrary to popular belief these days, print is NOT dead. We live in this crazy digital age now, where the internet is being heavily relied upon to…
A poor print experience often begins with an improperly set up file. Yet submitting print-ready files to your printer can seem like a nebulous task at best. Files are frequently cobbled together in a word processor with images copied from the web. A couple of magic words are whispered, fingers crossed, and the send button…
Variable Data Printing can be the difference between a successful or unsuccessful marketing campaign. Personalized letters and postcards can better catch the eye of the recipient, and can turn piece of mail that would have gone straight to the trash into the key to gaining a new account holder for your institution.
