If you are anything like me after missing a week of work, then you’ll certainly understand my pain. I was fortunate enough to attend The Financial Brand Forum conference 2 weeks ago in Las Vegas, and while doing so I had caused quite the riff in my schedule. I swear, for every day that I…
New website visitors are something to get excited about. Somehow, they’ve actually found your website! Perhaps they found it by searching on Google or maybe they saw your ad in the newspaper and went directly to your site by typing in the web address. This could be the first interaction they have with your brand….
Are you having success with your current social media strategy? Or does it seem like a waste of your time? Here are some ideas to start increasing engagement and gain followers. Ask yourself some key questions. What value are we providing our followers? Why should our audience be interested in what we say? Why are…
Are you gearing up for your next auto loan promotion? Do you want to increase your odds of reaching the account holders or prospects most likely to purchase a new vehicle or refinance an existing one? Financial institutions are finding that they can gain more interest in their auto loan direct mail pieces by accurately…
As a social media manager, it’s your task to post really great content, build followers and grow engagement. You may have the content part down, but the rest isn’t flowing in like it’s supposed to. Don’t worry. You’re not the only one experiencing the same problem. In 2018, a study found a steep 50% drop…
The first quarter of 2019 is just about a wrap! Can you believe it? Neither can I. I know you’ve been busy, trying to get through your workload, attending meeting after meeting, and adding to your never-ending to-do list. It can be hard to find extra time to sit down and discover a new technology…
We have all seen that disgruntled post on social media by a consumer who had a less than excellent customer experience at a certain business. You know the one I’m talking about… she was on hold for over an hour with a rude employee, he found a hair in his food, or her pumpkin spice…
