Maintaining brand standards throughout all your marketing efforts is the key to ensuring people are familiar enough with your financial institution to trust that when you advertise your products and services you are consistently offering the same value each and every time. Your message needs to be clear and not change every other time you…
LKCS has launched a new website for IAA Credit Union designed to inform users and lead them to key calls to action. IAA Credit Union, a Bloomington, Illinois based credit union has launched a new website design and digital experience for their members at https://www.iaacu.org. With a goal of providing access to everything members would…
You may have been curious about what goes behind the design curtain at LKCS. In this blog, I’ll answer a few questions about what it’s like to be a graphic designer and at the same time, hopefully satisfy your curiosity. Q: Why did you become a designer? A: I decided to go into the design…
There are a handful of logos out there that have proven that they stand the test of time: Starbucks, Mastercard, and Apple. But, over time, they have been given minor updates in order to provide a refreshed, modernized look to reflect up-to-date design trends. Your logo can have a strong impact on your business, so…
Your latest product campaign is all set. Emails have been created and scheduled to go out. Printed promotions are ready to be mailed. The machine is primed and ready to generate business. Have you given thought to where you’re directing the new leads you’ll be generating? If it’s to an existing product page on your…
Videos are a great resource to take advantage of when promoting your products and services. Unlike normal image advertisements, animation makes it easy to do more than just sell a product. Video allows you to add more character and clarity to your brand. Creating fun, eye-catching moments can draw in more views and keep things…
LKCS receives two Gold awards from the Hermes Creative Competition for overall web design. LKCS has earned two Gold Awards from the Hermes Creative Awards for website design. Selected as winners were the website redesigns for Earthmover Credit Union (Oswego, IL) and First Bank (Carmi, IL). To date, LKCS has been awarded nearly 60 awards…
