23 years running, Pantone Color experts release a “Color of the Year” as a means to engage the design community and color enthusiasts around the world in a conversation around color. This year, Pantone has announced PANTONE 18-1750 Viva Magenta as the 2023 Color of the Year.
Welcome to the Magentaverse! – PANTONE 18-1750 Viva Magenta
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
– Leatrice Eiseman, Executive Director of the Panton Color Institute
What 2023’s Pantone Color Means for Financial Institutions
Understanding the psychology of these colors can subtly influence your audience’s perception of you and the campaign you are promoting. Magenta vibrates with energy and vigor. It is a shade rooted in nature and signifies strength, is brave and fearless, and promotes a joyous and optimistic celebration.
Design with the New Trend
The LKCS DS team is ready to incorporate PANTONE 18-1750 Viva Magenta into your next project! Contact LKCS to get started!
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