In an age when there are many options for DIY website design, you may be thinking… “Do I really need to hire a professional?” To answer this question simply, yes you do! If you’re a bank, credit union, or even a small business, you should have a website that makes you stand out from your competition. This is not something that can be easily achieved with a generic template website. In most cases, your website is the first way you will interact with a potential member or customer. So it’s important for you to make a great first impression.
Setting Your Brand Apart From the Competition
The biggest way you can stand out from your competition is to have solid branding. This involves a logo, fonts, colors and design elements that are easily recognizable as yours to your customer base. Once you have that established, it is important to include it in your website layout.
The easiest way to think of a website is as a digital version of your in-person location. Just like a physical store, you want the environment to be eye catching and inviting. If you don’t go out of your way to set your website apart from other simple, cookie cutter sites, you may lose the attention and business of your customers. Worse still, if your website is poorly done, customers may view your business as dated and unprofessional. That’s why it is important to hire a designer who can incorporate your branding to make your business shine.
One quick way to destroy a website is the misuse of content. You can easily put too much content on a page. You can just as easily arrange it in a way that confuses the user. It’s important to keep the user’s end goal in mind. Creating a page structure that emphasizes the most important items is essential. What are they trying to find and what is the most effective way to display that information without overwhelming the user? These are questions a web designer is well versed in answering.
Crafting an Enjoyable User Experience
Putting information on the web is easy. With any variety of template website tools, you can put up a site in the matter of a day. Something you may not have thought much about however is user experience. This journey should be as painless as possible. This involves carefully thinking about how you will most efficiently guide the user to what they are looking for. Instead of trying to spend hours or even days attempting to figure out the best layout, wouldn’t it make more sense to lean on someone who has done this process many times before?
Don’t Sweat the Small Stuff
Chances are building a website is not a part of your original job description. Since it’s likely you already have a lot of other things on your plate, you may begin to feel the pressure if you decide to go the DIY route. Along with this pressure is the likelihood to miss the small things. Let me toot our own horn for a moment and say one nice thing about working with LKCS, is that with every website build, we have a team of designers critiquing and making sure your website design comes out just right. Along with that, when we build your website, we also have a team to scan everything over to make sure you are ready for launch! Why sweat the small stuff if you don’t have to?
So for all these reasons and more, it may be a good idea to hire a professional web designer. Save yourself the time and effort by trusting your online presence to a team with the experience to make your company shine!
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