For over 21 years, Pantone Color experts release a “Color of the Year” as a means to predict design trends for the coming year. This year, Pantone has announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the 2021 Colors of the Year. PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating 2021’s choices are…
Maintaining brand standards throughout all your marketing efforts is the key to ensuring people are familiar enough with your financial institution to trust that when you advertise your products and services you are consistently offering the same value each and every time. Your message needs to be clear and not change every other time you…
If you are just starting out with online advertising on sites like Google, Bing or Facebook, there are a couple of things you’ll want to keep in mind when creating your ads. These 4 pieces of an ad campaign can work together to deliver results for your bank or credit union. Ad Copy The ad…
Your website serves many purposes. It allows current members to stay connected and informed on new products, services and happenings. Your credit union’s website is also a gateway via online banking to your members accounts. It also helps potential members find you anytime, day or night. Your website needs to be a lot of things…
Buying a new home, refinancing your current home, or applying for a home equity loan or line of credit is an exciting time in anyone’s life. Whether you’re renovating your home or are starting to set roots with a new home, the process is a big deal. If you’re anything like me, you want that…
When the first Covid-19 restrictions hit, many things had to change quickly. Businesses sent workers home, restaurants closed down, and financial institutions shut their lobby doors. Classified as “essential”, banks and credit unions had to find a way to stay open. They need to be accessible to account holders and keep them informed, all while…
LKCS recently developed and launched the DataFlex Mail Tracker as a powerful addition to their direct mail, statement and notice processing, and data management and analysis solutions. LKCS clients now have unprecedented visibility into the postal delivery performance on all their mailings with the ability to track individual mailpieces to their destination. LKCS has officially…
