Understanding the differences between first party and third party cookies is crucial for anyone using digital marketing strategies. With privacy regulations tightening and user expectations evolving, traditional marketers must be equipped with the knowledge to leverage these tools effectively and ethically. This guide helps explain what the two types of cookies are and how they…
In an era where digital marketing is often at the forefront of strategy, the tangible impact of print marketing materials certainly shouldn’t be overlooked. For marketing professionals, incorporating a mix of printed materials into your overall strategy can enhance brand visibility and engage much wider audiences. Here are some staggering statistics* to consider: 80% of…
Navigating a financial institution’s website can sometimes feel like walking through a maze. With numerous services, accounts, and resources to sift through, it’s essential that your navigation design is easy to understand and organize. Clear navigation can make the difference between a satisfied user and a frustrated one. Here are some best practices to ensure…
Google static display ads are a type of online advertising format that involves visually engaging graphics and images. Unlike responsive display ads that can change content based on user behavior, static display ads feature a fixed image or set of images. We are going to go over the advantages and disadvantages of using this type…
I do a great deal of work on our custom financial calculators. There are nearly 70 unique calculators we currently offer for auto loans, mortgages, savings, college expenses, investments, loan payoff, debts, including various retirement and refinancing options. However, there is one calculator we’ve implemented that I find very interesting. Our Investment Questionnaire calculator is…
Automation saves us from a lot of future busy-work by acting like a marketing assistant, as I covered in my previous blog post. The trade-off is that it takes a lot of planning upfront, as we want to lay a solid foundation. The foundation we create will make it easy to keep building upon it…
In a world where everything is instant, streaming, and vying for your attention, it can be hard to make an impact. That is why videos are an incredibly important tool to break through this flood of information. It’s a fact that moving images attract our attention, and as a result, can be used more effectively…
