Navigating a financial institution’s website can sometimes feel like walking through a maze. With numerous services, accounts, and resources to sift through, it’s essential that your navigation design is easy to understand and organize. Clear navigation can make the difference between a satisfied user and a frustrated one. Here are some best practices to ensure…
Google static display ads are a type of online advertising format that involves visually engaging graphics and images. Unlike responsive display ads that can change content based on user behavior, static display ads feature a fixed image or set of images. We are going to go over the advantages and disadvantages of using this type…
I do a great deal of work on our custom financial calculators. There are nearly 70 unique calculators we currently offer for auto loans, mortgages, savings, college expenses, investments, loan payoff, debts, including various retirement and refinancing options. However, there is one calculator we’ve implemented that I find very interesting. Our Investment Questionnaire calculator is…
Automation saves us from a lot of future busy-work by acting like a marketing assistant, as I covered in my previous blog post. The trade-off is that it takes a lot of planning upfront, as we want to lay a solid foundation. The foundation we create will make it easy to keep building upon it…
In a world where everything is instant, streaming, and vying for your attention, it can be hard to make an impact. That is why videos are an incredibly important tool to break through this flood of information. It’s a fact that moving images attract our attention, and as a result, can be used more effectively…
Annual holiday closures and special hours are one of the most important updates that any bank or credit union needs to make each year. They help account holders plan their visits and avoid any disappointments for both parties. However, updating this information manually in multiple websites and directories can be time-consuming and tiresome. Fortunately, there…
Marketing automation has many ways it can improve your team’s effectiveness when it comes to the consistency of your campaigns, the accuracy of your targeting, and meeting your marketing goals. When used correctly, it can make your day-to-day tasks easier and free up time to focus on the overall direction of your marketing. With time…
