With this announcement from the USPS, it is clear that the postal service recognizes the value of including marketing campaigns with your statements and notices. In fact, according to Paul Vogel, USPS President and Chief Marketing/Sales Officer, “This gives companies expanded opportunities to advertise new services and products to their customers as part of bill and statement mailings.”
At a document strategy conference today, I attended a presentation on how a large insurance company reformatted their pension statements. The presenters described their research and design process as well as the technical and production issues that they tackled along the way. Their in-house IT staff spent 4,000 hours on preparing their statement data for the transformation.
LKCS has been implementing statement marketing solutions for the past several years. We currently have the ability to incorporate targeted statement ads (onserts), personalized messages, and even Personalized URLs (PURLs) in our statements. The current industry buzz words referring to what we are doing are “TransPromo” and “Transpromotional Documents”
