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DataFlex: What’s New

By on March 12th, 2015 in Marketing

Software never stands still. Recently we upgraded our DataFlex platform, significantly altering the look and feel of the application. Along with the appearance, the speed and efficiency has also been improved. These new features make DataFlex easier and more enjoyable to use than ever. With the modern, faster, more intuitive navigation, you’ll be able to hit the ground running.

The Social Media landscape is growing and changing constantly. What’s popular today may be outdated next week. Most people don’t remember, but before Facebook everybody used MySpace… and before that, Friendster and Six Degrees. There are now currently over 100 Social Media Channels and it’s growing! Does your financial institution need to be involved with all these?

Where Have All The Good Loans Gone?

By on February 12th, 2015 in Marketing

Account holders are far more educated now than they were in the past. Today’s consumer is more willing to shop other financial institutions and possibly switch to save on their monthly bills. Are you prepared? Are your rates and offers competitive enough? In today’s post we’ll outline ways LKCS can help you to monitor current account holders, and even find new ones.

How Social Are You?

By on January 28th, 2015 in Marketing

The social media landscape is growing and changing constantly. What’s popular today may be outdated next week, especially considering that there are now over 100 social media channels and it’s growing! In today’s Webinar Wednesday episode, Tim Turczyn discusses ways LKCS can help financial institutions to get started and succeed with social media marketing.

By utilizing your credit criteria and credit data, you can easily target members or prospects that qualify for your auto loans, mortgage and home equity products, credit cards, and installment loans.In today’s Webinar Wednesday episode, our Vice-President of Business Development, Sid Haas, discusses ways LKCS can help financial institutions to quickly and easily target account holders or prospects.

Direct mail marketing is an integral part of a well-balanced marketing mix. However, just like any other marketing strategy, it won’t succeed without the right combination of elements. If you approach it in the right way, direct mail can give you a solid return on your investment. To ensure your direct mail piece gets the best response, there are a few things you want to make sure you don’t overlook.

You’ve decided that it is time to start a new marketing campaign, but you don’t want the usual generic postcard or letter. You need something personal, something that will catch the eye of your customers and keep them interested in what you have to offer. It’s time to try Variable Data Printing (VDP)! Here are some tips to help facilitate a smooth marketing campaign using Variable Data Printing.