Understanding the differences between first party and third party cookies is crucial for anyone using digital marketing strategies. With privacy regulations tightening and user expectations evolving, traditional marketers must be equipped with the knowledge to leverage these tools effectively and ethically. This guide helps explain what the two types of cookies are and how they…
Google static display ads are a type of online advertising format that involves visually engaging graphics and images. Unlike responsive display ads that can change content based on user behavior, static display ads feature a fixed image or set of images. We are going to go over the advantages and disadvantages of using this type…
Automation saves us from a lot of future busy-work by acting like a marketing assistant, as I covered in my previous blog post. The trade-off is that it takes a lot of planning upfront, as we want to lay a solid foundation. The foundation we create will make it easy to keep building upon it…
In a world where everything is instant, streaming, and vying for your attention, it can be hard to make an impact. That is why videos are an incredibly important tool to break through this flood of information. It’s a fact that moving images attract our attention, and as a result, can be used more effectively…
Annual holiday closures and special hours are one of the most important updates that any bank or credit union needs to make each year. They help account holders plan their visits and avoid any disappointments for both parties. However, updating this information manually in multiple websites and directories can be time-consuming and tiresome. Fortunately, there…
Marketing automation has many ways it can improve your team’s effectiveness when it comes to the consistency of your campaigns, the accuracy of your targeting, and meeting your marketing goals. When used correctly, it can make your day-to-day tasks easier and free up time to focus on the overall direction of your marketing. With time…
Artificial intelligence has infiltrated just about every profession at this point. Some industries are using it more heavily than others. But how can financial institutions use and benefit from AI while avoiding risks associated with using AI? This can be a challenge in an industry that is very regulated and has massive amounts of sensitive…
