In the world of branding and advertising, color is more than just a decorative element. It’s a subtle tool that shapes perception, evokes emotion, and drives consumer behavior. Understanding and applying color theory strategically can be the difference between a brand, or advertisement, that resonates with its audience, and one that fades into the background….
An estimated 218 million Americans reported listening to online audio per month, which is 76% of the population. Advertisers are increasingly finding new ways to reach their audiences through apps like Spotify, Pandora, and iHeartRadio. Audio ads on streaming services are short, targeted messages played between songs or during podcast breaks. It works like traditional…
As the digital world continues to grow and evolve, the way consumers interact with marketing efforts also changes. It’s necessary that banks and credit unions continuously adapt their marketing strategies—not only by channel but also by generation. Two of the most valuable and active generations today are Millennials and Gen Z. While they are both…
In a financial landscape where trust is currency and loyalty drives long-term growth, brand consistency has become essential for banks and credit unions. From local credit unions to large banks, a cohesive brand builds confidence, reinforces reliability, and differentiates you along with your services in a crowded marketplace. What Is Brand Consistency? Brand consistency means…
At LKCS, we’re committed to helping you streamline and optimize your social media efforts. The LKCS Social Media Platform is a powerful tool that enables you to efficiently manage content, monitor engagement, and analyze performance—all from one centralized location. In this quick-start guide, we’ll walk you through each major tab within the platform and explain…
If you haven’t already noticed, social media has become a big part of our daily lives. If this doesn’t sound familiar, then congratulations, you are one of the lucky few! For the rest of us, social media is not only a way to connect with friends, but it is also a great opportunity to reach…
Promotional items are more than just giveaways — they’re an opportunity to create a deeper connection with your audience and leave a lasting impression. Whether your financial institution is participating in a community event, promoting a special loan offer, or setting up a booth at a conference, the right promotional products can not only enhance…
