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Social media is truly amazing. On a personal level, I keep track of everything my friends eat (well at least some of them), where they go on vacation, what their kids are up to, and a bit more about their political and/or religious beliefs than I ever expected. On a professional level, I’ve followed what’s happening with our customers and prospects and continue to make new contacts.

But, I’ve never really gotten into Twitter and, if you’ve followed this blog at all, you’ll notice that I haven’t been very consistent. I recently realized why… I don’t really know if anyone is out there listening. I can Tweet random thoughts and insights, but does anyone really care? And I could probably find a blog topic to post at just about any time – but would anyone read it?

It hit me this week — that I shouldn’t worry about it, that people will find the content they want. And that’s what social media is really about.

LKCS’ Use of Social Media

At LKCS, we recently welcomed a new employee to the company. Karl Ribas brings with him an amazing understanding, dedication and passion for online marketing — especially social media. And I’ve already learned a lot from him. Karl has been spearheading how LKCS can improve our use of social media. To my delight, he didn’t bash our use of Facebook and Twitter and liked the content we published on LinkedIn. But he couldn’t understand our limited use of Twitter.

So LKCS has started tweeting regularly. Through some amazing online tools (and a bit of genius), Karl single-handedly re-purposed LKCS’ newsletters, webinars and other materials while supplementing them with real-time news feeds from industry blogs and news sites to schedule and automate our Tweets. And in a short amount of time, he already has at least two daily tweets already selected through the end of 2013 which will all be supplemented with additional tweets of current events and relevant news.

I’m truly impressed with this approach. It instantly makes LKCS more relevant and more prevalent. And it’s now done auto-magically.

I personally can’t wait to see how LKCS continues to improve our use of social media. And we’re already beginning to help our clients do the same.

Can you hear us now?