Web Content Accessibility Guidelines (WCAG), or ADA web standards, help ensure websites can be accessed and used by everyone. Disregarding these guidelines makes it difficult for users with disabilities to use your website. It also leaves your financial institution or business at risk of a lawsuit. So what can you do? Ideally, you’ll want to […]

 

A long time ago there was a marketing executive working at a prosperous credit union. She was very successful at her job but found there was a large gap of increased business when it came to the credit union’s direct mailings as well as their digital marketing. Some of their members prefer to be notified […]

 

With a new year comes new opportunities and plans. We all want to experience positive growth and improvements. To achieve that, ads in newspapers or on the radio are a common thing for local financial institutions to do. Targeted direct mailings are even better and we all know they can work when done right. So, […]

 

The phrase “wear many hats” is defined as “to have many jobs or roles”. Raise your hand if you immediately thought THAT’S ME! Multitasking your usual job duties is one thing, but taking on added responsibilities is quite another. Earlier this year, I saw a statistic that polled over 1,000 employed Americans. It found that […]

 

The emotional effect created by color plays an important role in your credit union’s marketing messages and materials. Did you know that certain colors have different meanings and can trigger different emotions? Think about it. How often do you see “Alert!” messages in red? or “Save Money Now!” in green? In this post, I have […]

 

LKCS announces the recent hiring of graphic design specialist, Angie VanZuiden. VanZuiden will assume the role of Visual Communications Designer, and will join the company’s award winning Digital Services team. “We’re really excited to have Angie join our team,” says Karl Ribas, Director of Digital Services at LKCS. “She adds a wealth of creativity and […]

 

Google My Business has been around since 2014, but only in the last year or two has it really picked up speed. It is an essential digital marketing tool for every financial institution or business if they want to connect with people searching locally. If you think you’re not familiar with Google My Business (GMB), […]

 
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