Armed with basic information and an ultimate goal, the design process can be viewed as a journey without a map. Along the way new ideas are gathered, guiding the designer toward the end goal.
If you’re a customer trying to figure out which hotel to book for your next vacation, you probably love reading reviews. You’ll sift through dozens of reviews before picking the perfect hotel and making a reservation. Obviously, this is the only way to determine if a hotel is a 5-star experience or a 1-star nightmare […]
Your bank or credit union’s website is not just a tool for your current account holders to utilize. It is also a marketing tool that can help you reach new customers and increase investments in your products and services. Your website is where you can really establish your brand identity and the type of experience […]
Testing a few handful of new ideas with every email message can give some insight on trends and preferences of your audience.
LKCS received three Horizon Interactive Awards for their compelling website designs. Over the past 16 years, the Horizon Interactive Awards have been a leading international interactive media awards competition. This year’s competition saw over 1,000 entries from the United States and around the world. All of the winning entries displayed a high level of sophistication, aesthetic creativity, technical excellence and clear purpose.
Typographic hierarchy is a system for organizing content with a clear order of importance. This system of organizing and formatting your type helps the reader to know where to look, and how to easily find what is most important.
There are many creative avenues that can be taken, so giving us adequate direction will help jump start design inspiration. The more information designers can collect from the customer, the better equipped they will be to deliver a product that gets results.