Camera ready art is the term used in the printing industry that refers to a file that can be used “as is” (with no editing). Frequently our customers supply us with files they believe to be camera ready. Usually we find it necessary to adjust something on the file because it is not set up properly, and the client is unsure of how to fix it. In order to avoid press delays, please consider the following recommendations before sending your files to a service provider.
You decided you need a website. The next step – what content pages do you need? This can take many different directions depending on the business you are a part of. In all cases though, your goal should be to get your site’s visitors to the information they need with as little effort as possible on their part.
Many of us at LKCS are assigned more than one task in any given day. I might start my day designing a brochure, then write some social media content, proofread a catalog in the afternoon, and wind down my day writing my contribution to our blog. You may understand the feeling. Your job description may […]
LKCS introduces Campaign Suite, a new product designed to solve the key problems facing today’s direct mail marketers. Campaign Suite bundles traditional direct mail with Mail Delivery Tracking, Online Follow-up Ads, Social Media Promotion, and Call Tracking.
The content of your website is one of the most important things to its success. You can have the best design in the world, but if the content is messy and bland, then you’ll still end up with unhappy users. So here are some suggestions to improve the content of your site and make it more interesting for your users.
Email marketing, when used correctly is one of the most effective marketing channels. You can deliver your message to any size audience in a matter of seconds. But with that great power does come some great responsibility.
For the inexperienced designer, starting a new project can be intimidating. Whether you’re a recent graduate, or an office worker delegated to creating in-house materials, the design thought process is something that gets overlooked in training.