As a graphic designer, it’s my job to create products and images that convey a message. I’m constantly thinking of new and interesting ways to help our clients share the information that’s most important to them.
Choosing the right color palette for the design you are working on may seem like a fun and easy part of your project. If you think about it, picking out colors doesn’t even sound that difficult. Kids learn their colors in pre-school so how hard can it be? Ha! It can actually be a challenging part of the design process. What color do I use to make the headline standout? How do I choose complimentary colors?
Today, brands play a bigger role in our lives than ever before. The way brands interact with consumers has evolved, and so has consumer expectations. Consumers have come to expect a higher level of personalization during the buying process. Direct mail marketing is no exception. Direct marketers are rising to meet, and surpass, those expectations with the help of variable data printing.
Our company teams up with our local high schools and community college to offer job shadowing opportunities for students interested in graphic design. They always come in eagerly anticipating some magical creative environment where designers leisurely ponder infinite fine arts projects to showcase their illustrative prowess. I feel somewhat guilty when I ultimately smash that […]
If you checked your car or desk right now, how many promotional items do you think you would find? Probably more than you think. From your pens, coffee mugs, water bottles, notepads, to your calendar, who doesn’t like getting free stuff?
Earlier this year we upgraded our DataFlex platform to take advantage of ever-increasing software technology and browser capabilities. Although most of the updates are “under the hood”, there are some other more visible enhancements that I would like to take some time to discuss.
Images are everywhere on the internet. Crisp, clear, well-defined graphics are an excellent way to enhance the design of a website and create a better overall user experience. Conversely, nothing discredits a website more than a barrage of blurry, pixelated blobs.