What can your organization do to differentiate yourself from competitors? Your business’ marketing strategies define how you approach your customers, how customers see you, and even who you market towards. Adopting the right strategies will put you on track to getting ahead of the competition. Many businesses often use similar tactics, market to the same…

 

UX, you’ve likely heard the term before, it’s nothing new. In fact, the idea of UX and UX designers has been around for over 50 years! This is a great timeline to show the evolution of the idea of UX design. In 1966 Walt Disney became what is thought to be, the first UX designer….

 

It’s inevitable. You’ve given it your best – all that you have – and now you’re stuck. As a creative professional, I feel defeated when my mind can’t produce the results I expect. Sometimes I have a dozen ideas swirling around, and other times I struggle to come up with even one solution. I can…

 

LKCS, a leading financial marketing agency, announces the promotion of Stephanie Erlenborn to Statement Coordinator. As part of her new responsibilities, Stephanie will now work with clients from the moment they decide to utilize LKCS’ Statement and Electronic Statement Services. With attention to detail, communication, and quality, Stephanie will keep projects moving as smoothly as…

 

The WCAG guidelines are fairly complex and it’s easy to make mistakes as you update your website (even for those who are well versed in them!). Incorrect or unnecessary ALT text is a mistake that we see come up quite often with clients who are managing their own website. This is a shame, because with…

 

Recently, our graphic designer Ryan and I were able to attend the Digital Summit conference in Chicago. This two-day event is geared towards in-house marketers, which you may have on staff, and marketing agencies, like us! It covered a wide array of topics from advanced SEO to AI in digital marketing, to video marketing. Speakers…

 

LKCS has achieved a Net Promoter Score (NPS) of 91 on its recent client satisfaction survey. The score highlights the success of LKCS’ “We do that” culture and continues a year of growth and innovation for the company. The NPS is used to measure each client’s willingness to recommend a company’s products or services to…

 
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