We have all seen that disgruntled post on social media by a consumer who had a less than excellent customer experience at a certain business. You know the one I’m talking about… she was on hold for over an hour with a rude employee, he found a hair in his food, or her pumpkin spice […]


Working with typography is oddly, probably one of the most fun parts about this job for me. I can spend hours working on an overall layout and that’s fun too, but when I find that perfect font for whatever project I may be working on, that’s when I get excited. Everything is beginning to tie […]


Living in a digital age, it is easy to see the benefits of having a website. A vast majority of your customers are online, and are looking to do business there. In some cases, only there. That being said, it may not be as easy to recognize when your website is becoming outdated. You may […]


Web Content Accessibility Guidelines (WCAG), or ADA web standards, help ensure websites can be accessed and used by everyone. Disregarding these guidelines makes it difficult for users with disabilities to use your website. It also leaves your financial institution or business at risk of a lawsuit. So what can you do? Ideally, you’ll want to […]


A long time ago there was a marketing executive working at a prosperous credit union. She was very successful at her job but found there was a large gap of increased business when it came to the credit union’s direct mailings as well as their digital marketing. Some of their members prefer to be notified […]


With a new year comes new opportunities and plans. We all want to experience positive growth and improvements. To achieve that, ads in newspapers or on the radio are a common thing for local financial institutions to do. Targeted direct mailings are even better and we all know they can work when done right. So, […]


The phrase “wear many hats” is defined as “to have many jobs or roles”. Raise your hand if you immediately thought THAT’S ME! Multitasking your usual job duties is one thing, but taking on added responsibilities is quite another. Earlier this year, I saw a statistic that polled over 1,000 employed Americans. It found that […]

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