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One of the most common requests we hear from clients when designing a new website is that they would like an updated “modern” design. Now what exactly does that mean?

In the general sense, I believe it means that their current site’s look is becoming a bit outdated, and they are looking for a website that more effectively guides their account holders to what they need. To achieve this, I’ve outlined several pivotal areas to focus on improving.

Key Features and Services

1. Loans
   • A Dedicated Loan Section: Clearly categorized loan types such as personal, auto, and mortgage.
   • Quick Access: Instant access to interest rates, repayment terms, and eligibility criteria. The easier you make it, the more likely you will have someone complete a new loan application.
   • Application Process: Easy-to-follow online application forms with step-by-step guides.
2. Key Tools and Calculators
   • Interactive Calculators: Tools for loan payments, savings growth, and investment returns.
   • Budgeting Tools: Help users manage their finances efficiently with intuitive budget planners. Build leads by using calculators that also collect email addresses.
3. Applications and Forms
   • Downloadable Forms: Easily accessible forms for account setups, changes, and service requests.
   • Online Applications: Secure and fast online applications for accounts, loans, and credit cards.
4. Testimonials
   • Customer Stories: Showcase real customer experiences and success stories.
   • Video Testimonials: Engage users with short, impactful video reviews from satisfied account holders.
5. Social Media Platforms
   • Integrated Social Feeds: Live updates from the bank or credit union’s social media channels.
   • Direct Links to Social Accounts: Make your social media accounts easy to find by displaying them in a prominent space such as the header or footer.

User Experience

• Ease of Use: Simple navigation with easy-to-understand menus and submenus.
• Simplicity: Minimalist design to reduce cognitive load and enhance user focus. This doesn’t mean the design has to be boring or super simple. If you divide up the copy into easily digestible portions, you can also allow for custom animation interactions or eye grabbing design elements.
• Spacing: Generous spacing between elements to avoid clutter and improve readability.
• Speed: Optimized images and fast-loading pages to enhance user satisfaction.
• Aesthetics: Pleasing color schemes and harmonious visual elements for an enjoyable browsing experience.
• Organized Layout: Logical categorization and well-structured information architecture.

Visual Elements

• Straightforward Graphics: Simple icons and charts to convey information effectively.
• Clutter-Free Design: Prioritize essential content and white space for a clean look.
• Vibrant Colors: Use bold and vibrant color palettes to attract attention and create a modern feel.
• Responsive Design: Ensure the website adapts seamlessly to different devices and screen sizes.

By incorporating these features and maintaining a focus on modern aesthetics and user-friendly design principles, your website will not only meet the needs of your account holders but also provide a compelling and engaging online experience. For more inspiration, check out our website design portfolio.