Google My Business has been around since 2014, but only in the last year or two has it really picked up speed. It is an essential digital marketing tool for every financial institution or business if they want to connect with people searching locally. If you think you’re not familiar with Google My Business (GMB),…
Designer pet peeves. Probably as old as the earth itself. As soon as early man splashed paint on a cave wall, there have been designers to critique it. So keeping with this longstanding tradition, here are a few of my personal top pet peeves when it comes to design and why it is a good…
DataFlex is a great source of detailed data on members, balances, averages, and other numbers, but sometimes a higher-level view of trends is needed for a presentation, or a visual display of data can be a better way to understand the data and underlying trends. There are two main ways of visually displaying data that…
Armed with basic information and an ultimate goal, the design process can be viewed as a journey without a map. Along the way new ideas are gathered, guiding the designer toward the end goal.
If you’re a customer trying to figure out which hotel to book for your next vacation, you probably love reading reviews. You’ll sift through dozens of reviews before picking the perfect hotel and making a reservation. Obviously, this is the only way to determine if a hotel is a 5-star experience or a 1-star nightmare…
Your bank or credit union’s website is not just a tool for your current account holders to utilize. It is also a marketing tool that can help you reach new customers and increase investments in your products and services. Your website is where you can really establish your brand identity and the type of experience…
Testing a few handful of new ideas with every email message can give some insight on trends and preferences of your audience.
