Your logo is one of the most important and visible aspects of your business. A logo can communicate the style of your business, quality of work you produce and whether or not a potential customer will feel comfortable utilizing your services. Keep these points in mind next time you review your logo. It may be time for a redesign.
First Impression
Your logo is often your client’s initial interaction with your brand/company.
Representative
Your logo should represent your brand and embody your values.
Character Counts
Choose colors and fonts that reflect your brand’s personality. Bonus points if you use custom type!
Less Is More
Symmetry & negative space are just as important as the visible parts of the logo to convey information.
Keep It Simple
Great logos are easily recognizable in full color as well as 1 color black and white and grayscale.
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