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Control Your Universe with Credit Based Marketing

By on June 9th, 2016 in Marketing

Use the relevant force within to run successful marketing campaigns. Sending the right offer to the right person is much more effective than sending generic offers to a large group.

What you need is a way to find the right individuals with specific needs so that you can send the right offer. Credit-Based Marketing allows for this kind of targeting. It leverages data from the three major credit bureaus to identify qualified new customers or existing customers that will be interested in what you have to offer.

LKCS simplifies the process. We work with you to create a specified set of criteria to identify recipients that will qualify for what you’re offering. Once that’s set, we’ll craft a message to drive these individuals to respond to your campaign.

There are two different ways you can use credit-based marketing:

Pre-Screen Prospecting

  • Proactive.
  • It allows you to send out pre-approval offers to those who match your criteria, but may not be actively searching for a service or product.

Monitoring Alerts

  • Reactive.
  • It allows you to send out offers to those who match your criteria and are actively seeking a loan elsewhere.