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Testing a few handful of new ideas with every email message can give some insight on trends and preferences of your audience.

“Is it time to rebrand?” is a question that a lot of businesses dread hearing. It can be scary and sometimes expensive to change branding standards that have been the same for a long time.

Did you know 50% of people who use their phone to do a search for a business will end up visiting it the same day? It’s time to make sure your financial institution stands out independently from the rest online. LKCS is proud to offer comprehensive digital marketing solutions as part of our suite of…

Do you want new account holders to seek you out? Plant the seed to let them know you’re out there! Pre-screen credit prospecting allows you to target consumers with your best loan products to meet their current needs. Run multiple offers at the same time to promote any of your loan products. Determine what credit…

DataFlex is very simple to get started with, but that doesn’t mean its capabilities end there. There are many advanced features that are very powerful and add a lot of flexibility in building reports. I’d like to go over three of these features: filters, custom groups, and metrics. Filters First, I’d like to talk about…

We’ve all heard the saying “your website is your hardest working employee”, but what if I told you that “hardest working employee” had an assistant? Email marketing automation is easily the most important tool besides your website that you can use for online engagement.

Today, brands play a bigger role in our lives than ever before. The way brands interact with consumers has evolved, and so has consumer expectations. Consumers have come to expect a higher level of personalization during the buying process. Direct mail marketing is no exception. Direct marketers are rising to meet, and surpass, those expectations with the help of variable data printing.