Being active on social media, or social media marketing, is the process of using social media platforms, such as Facebook, Twitter, and LinkedIn, to engage both new and current account holders. This engagement has the potential to generate a lot of value for financial institutions! LKCS can assist you in leveraging the true potential of social media.
If you are not leading the online conversation about your institution, or in some way active in it, then you’re leaving it to others to do so on your behalf… and that can be scary! Using social media platforms, such as Facebook, Twitter, and LinkedIn, to engage both new and current account holders has the potential to generate a lot of value for financial institutions!
Regular promotion and advertising of your products and services will generate results, and when it comes to consistent communications, it’s hard to beat the NEWSLETTER. The newsletter remains one of the most effective marketing tools available to companies, banks, and credit unions, and it deserves a place in your marketing plan.
With budgets getting smaller and competition getting fiercer, financial institutions will need to be more creative in order to stand out. The way to do this is to combine strategies to successfully define and market to your target audiences. Discover new and creative ways for getting more loans, and moving your institution to the front of the pack.
Social media is truly amazing. On a personal level, I keep track of everything my friends eat (well at least some of them), where they go on vacation, what their kids are up to, and a bit more about their political and/or religious beliefs than I ever expected. On a professional level, I’ve followed what’s happening with our customers and prospects and continue to make new contacts.
Electronic marketing, web sites, and social media extend your reach and enable your account holders to conduct business 24/7/365. People expect instant gratification and will do business with whoever gives that to them. Make sure you have the tools in place, such as credit alerting, to ensure that your institution is positioned to capture business 24/7/365 — not just between 9 a.m. and 5 p.m.
I found Facebook’s ad technology to be truly amazing. I was able to target people by age with specific interests relating to the conference who lived within the target area. As I set the criteria for each ad (I ran four different ads for testing purposes), Facebook showed how many individuals met the criteria — they gave me an accurate count of prospects.
