Marketing automation has many ways it can improve your team’s effectiveness when it comes to the consistency of your campaigns, the accuracy of your targeting, and meeting your marketing goals. When used correctly, it can make your day-to-day tasks easier and free up time to focus on the overall direction of your marketing. With time…
Artificial intelligence has infiltrated just about every profession at this point. Some industries are using it more heavily than others. But how can financial institutions use and benefit from AI while avoiding risks associated with using AI? This can be a challenge in an industry that is very regulated and has massive amounts of sensitive…
One of the things I’ve noticed while spreading my wings into the world of web design, is that testimonials are a great resource for a company to really sell themselves! And many financial institutions highlight this information on their websites, whether it be directly on the home page or scattered throughout different areas of interest…
While social media platforms like X (formerly Twitter) and TikTok carry their fair share of recent controversies, Facebook stands strong as a vital tool in the world of digital marketing. With a staggering 3 billion monthly active users, its influence cannot be ignored. Owned by Meta (formerly known as Facebook), this social media giant has…
Understanding the importance of document bleed In the printing industry, bleed is defined as printing that goes beyond the edge of the paper. Full bleed typically extends an 1/8 of an inch past the edge of a document, on all four sides. Bleeds ensure professional results when the paper is cut to final trim size…
For well over a year, Google has been announcing they will be sunsetting Universal Analytics (UA) and replacing it with GA4. That day is almost here. On July 1, the official switch will be made. Here are a few things to know that can help you with the transition. Do I Have GA4 Active? If…
Financial calculators are a great way to build stronger relationships with current and future account holders. Interactive content gives you feedback on what site visitors are looking for and presents the opportunity to provide solutions to fit their individual needs. But which calculators should you choose? Calculators cover a variety of financial topics from Auto…
