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For over 22 years, Pantone Color experts release a “Color of the Year” as a means to predict designs trends for the coming year. This year, Pantone has announced PANTONE 17-3938 Very Peri as the 2022 Color of the Year!

Pantone shared why they chose this as their color of the year:

“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”

– Leatrice Eiseman, Executive Director of the Pantone Color Institute

What 2022’s Pantone Color Means for Financial Institutions

Understanding the psychology of these colors can subtly influence your audience’s perception of you and the campaign you are promoting. Blue delivers a sense of tradition and calmness which can influence your account holders to trust that their financial decisions are in good hands.

Find Inspiration All Around

Shades of perwinkle, like Very Peri, have been all around us in design, fashion, architecture and even nature. Pay close attention and you might find it in unexpected ways that inspires you for your next project.

Design with the New Trend

The LKCS DS team is ready to incorporate PANTONE 17-3938 Very Peri into your next campaign! Contact LKCS to get started!

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