The web has really grown up over the past few years. Designers and developers are more conscience than ever about how sites render on different screens, not only from a responsive aspect but a visual look as well. With the emergence of so many new devices, high pixel density screens and other new technologies we’ve been forced to rethink how we create and deploy websites.
How can you use design to effectively reach your audience? This can seem like a daunting task in a world flooded with images and information. You need to find a balance of creating something unique, while appealing to your consumers’ wants and needs. There are several key areas you can focus on.
When the word branding is used, many people may think of a logo. Perhaps a well-known logo comes to mind, such as the Nike swoosh or Starbucks mermaid. While logos are an important aspect of branding, it doesn’t end there. Branding is a strategic plan that covers an entire business, and sets it apart from the competition.
As with most things, a new year brings new ideas and this year promises to be one of the best yet. 2015 has some great things in store for the web world. We will continue to make advances in trends that took off in 2014 like parallax design, material design and responsive design, but where will that leave us. In today’s post, we’ll cover a few of the year’s upcoming website trends.
Did you know that behind every successful design project is a pile of unused ideas, concepts and sketches that didn’t make the cut? To some, unused design concepts may seem like a complete waste of time and energy, not to mention the waste of a few good ideas. But, not me. As a designer, I feel that by developing these initial ideas helps to create a better final product.
Creating banners for your website can seem difficult sometimes, but really it’s only as difficult as you make it. The fact is that with the right thought process and attitude you can make yourself a simple and elegant banner without much trouble at all. The following are 5 design tips for creating quality web banners to help meet your design and marketing goals.
The role of advertising is to relay a message to the consumer. There are many media platforms in which this can be achieved, but if not used properly, the message can often be lost. Choosing what to emphasize can make or break a concept. That is why there are a few subconscious questions I like to ask before laying out a design.
