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An estimated 218 million Americans reported listening to online audio per month, which is 76% of the population. Advertisers are increasingly finding new ways to reach their audiences through apps like Spotify, Pandora, and iHeartRadio.

Audio ads on streaming services are short, targeted messages played between songs or during podcast breaks. It works like traditional radio ad spots, with one powerful difference: precise targeting. Instead of broadcasting to everyone, streaming platforms let you focus your message on specific locations, age groups, interests, past website visitors and even listening habits.

For small to medium-sized banks and credit unions, this means you can reach potential account holders exactly where they are listening, and at a cost that fits your marketing budget.

Five Benefits of Audio Advertising

1. Targeted Audience Reach

Many streaming platforms allow geographic and interest-based targeting. A local bank or credit union can ensure its ads reach people within its service or membership area. This maximizes relevance and avoids wasted impressions.

2. Cost-Effective Compared to Traditional Radio

Unlike traditional radio, where you pay for broad, untargeted reach, streaming ads let you pay only for the specific audience you want. This means smaller budgets can still have a big impact.

3. Brand Familiarity Through Repetition

Since listeners often tune in for long periods, audio ads can be repeated frequently without feeling intrusive. This consistent exposure builds brand recognition and trust over time.

4. Strong Engagement in an Active Listening Environment

Streaming listeners are often more engaged than traditional radio audiences. By this I mean choosing playlists, skipping songs, and actively interacting with the platform. This makes them more likely to retain your message.

5. Seamless Integration with Other Digital Campaigns

Many streaming platforms allow clickable companion banners or integration with display ads, enabling your audio spots to reinforce social media, search, or website campaigns for a unified marketing push.

Audio advertising on streaming services isn’t just a trend, it’s a smart, cost-effective way to put your bank or credit union’s message directly in the ears of the people you want to reach. With precise targeting, measurable results, and the ability to integrate with your other marketing efforts, streaming audio can help you build brand awareness, drive action, and connect with your account holders in a more personal way. If you’re ready to amplify your marketing strategy, now is the perfect time to add audio advertising to your mix. Contact LKCS for a cost-effective strategy tailored to your goals.