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Over the last few years we’ve seen some great things happen with websites. As with most things, a new year brings new ideas and this year promises to be one of the best yet. Here are a few of the website trends you can expect to see in 2015.

A Personalized Experience

The use of cookies to track repeat visitors isn’t exactly new, but more and more companies are beginning to experiment with different ways they can target specific users and personalize their web experience. Through personalization tracking, companies are able to deliver highly relevant and targeted offers and promotions, as well as display content based on the user’s viewing history and any number of recent interactions he or she has taken on the website. Overall, delivering a personalize experience will make it easier for users to navigate sites and quickly get the information they need so they can get on with their day.

Increase Use of Typography

Web typography has seen a leap forward over the last couple years, and 2015 will be the year these advancements are put to use. Added to the hero graphic or as a standalone, large type can make a huge impact on a website. The use of large typography can help create a visual hierarchy and force users to read messaging that would likely have otherwise been ignored.

SVGs

With the explosion of smart phones, website speed and data packages are on everyone’s mind. Designers and programmers have always tried to make websites as light as possible, but a .jpg/.png can only be compressed so far. With the rise of SVG or scalable vector graphics, graphics can look amazing on any device and the file size can be reduced to a tenth of its .jpg/.png counterpart. Websites will load faster and take up less data at the same time. 2015 will be the year of the SVG.

Video Backgrounds

Large background images have been commonplace for a long time and will continue to grow. But recently we’ve seen an increase in the use of video in the background. This creates a very powerful and engaging look and can tell a better story than any picture. Video backgrounds will become more common than images as it is a simple way to make your website standout from the crowd.

Modular Card Design & Layout

With the rise of websites like Pinterest, card design is gaining speed. This design style isn’t new, but it is becoming more popular. Card design appears to be the norm for the mobile design era. However this design style has infiltrated the desktop view of websites too. The benefit of card design is transitioning from desktop to tablet to smartphone; card design can look great and relatively the same on any device. These modular “card” style designs can reflow on the fly to fit the device being used to view the content, and still be easily digested.

2015 has some great things in store for the web world. We will continue to make advances in trends that took off in 2014 like parallax design, material design and responsive design. Maybe some new unforeseen trends will also develop this year. It’s an exciting time to work in the web world.

What are your thoughts? What are some of the trends you’re most excited about?