One of the most common requests we hear from clients when designing a new website is that they would like an updated “modern” design. Now what exactly does that mean? In the general sense, I believe it means that their current site’s look is becoming a bit outdated, and they are looking for a website…
We live in an “on-demand” world where convenience and speed are paramount. People can order just about anything—takeout food, groceries, vehicles, rides—and receive it almost instantly. The saying “Time is money” has never been truer. Today, we value our time more than ever, sometimes even more than money itself. In this fast-paced environment, marketing teams…
When a website is ADA (Americans with Disabilities Act) friendly, it means it’s designed to welcome and accommodate everyone, including people with disabilities. It’s about inclusivity and making sure no one is left out. Just as you’d want every guest at a party to have a great time, you want everyone visiting your website to…
With the growing popularity of using AI (Artificial Intelligence) in everyday life, we wanted to highlight some things to look for when selecting generated images to use in your financial advertisements! When generating images, you may or may not notice some pretty peculiar results. AI often struggles with human details such as hands, and some…
Understanding the differences between first party and third party cookies is crucial for anyone using digital marketing strategies. With privacy regulations tightening and user expectations evolving, traditional marketers must be equipped with the knowledge to leverage these tools effectively and ethically. This guide helps explain what the two types of cookies are and how they…
In an era where digital marketing is often at the forefront of strategy, the tangible impact of print marketing materials certainly shouldn’t be overlooked. For marketing professionals, incorporating a mix of printed materials into your overall strategy can enhance brand visibility and engage much wider audiences. Here are some staggering statistics* to consider: 80% of…
Navigating a financial institution’s website can sometimes feel like walking through a maze. With numerous services, accounts, and resources to sift through, it’s essential that your navigation design is easy to understand and organize. Clear navigation can make the difference between a satisfied user and a frustrated one. Here are some best practices to ensure…
