Skip to main content



Earlier this month, the US Postal Service reported a $1.9 billion decline in profit for the first half of the 2010 fiscal year. Looking at mail volumes, total mail pieces have been declining annually — a net loss of 35 BILLION pieces of mail in 2009 compared to 2007. Clearly the recession and continued e-mail growth is hurting the USPS. But, that’s not the whole picture.

PURLs Without the Oyster

By on December 8th, 2008 in Mail

Personalized URLs (PURLs) provide a terrific method to join traditional direct mail campaigns with online marketing campaigns. By driving direct mail recipients to personalized web pages and microsites, PURLs provide an unparalleled ability to effectively measure the response of direct mail campaigns with a cross-media campaign.