Karl Ribas

Director of Digital Services

Karl is a 10-year veteran of Internet marketing with strengths expanding search engine optimization, online advertising, and social media marketing. As head of our Digital Services department, he is also tasked with paying particular attention to emerging trends in web design and Internet related technologies.

Karl's contributions to our blog include his writings on various online marketing strategies, tools, and trends.

Sharing quality content across your social channels is one of the most important things a financial institution can do to engage its audience and attract new followers. And, by not being prepared, you could be missing out.

 

Website Tool Suite

December 7th, 2016 | By

With the web constantly changing, you need to be the front runner in order to keep your customers and make a good impression with new ones. But updating a website can be difficult if you’re not familiar with programming or web design.

 

As with most things advertising related, there are pros and cons to the strategies that we invest in. Display advertising is no different. While some financial institutions will choose to forgo display advertising simply because ads aren’t guaranteed to be relevant to everyone that sees them, we feel that the following benefits certainly make it worth your investment.

 

Online advertising campaigns, through providers like Google, Bing, and Facebook, have become proven methods for increasing online exposure and brand awareness. Additionally, this marketing strategy serves as yet another way to reach your target audience – account holders and those within your local communities – through incredibly well-targeted ads.

 

As a provider of Facebook design and marketing services, one question we are asked quite often is “how do we get started?” With more and more financial institutions now turning to Facebook as a means of reaching and engaging their current and future account holders, I wanted to address this question and share the following 5 suggestions for getting started.

 

For many institutions, the idea that conversations are taking place online with or without their involvement is the hardest fact to come to grips with. If you are not leading the conversation, or in some way active in it, then you’re leaving it to others to do so on your behalf… and that can be scary! Learn how to set up Google Alerts to quickly and easily monitor your company’s online reputation.

 

If you are not leading the online conversation about your institution, or in some way active in it, then you’re leaving it to others to do so on your behalf… and that can be scary! Using social media platforms, such as Facebook, Twitter, and LinkedIn, to engage both new and current account holders has the potential to generate a lot of value for financial institutions!