When the word branding is used, many people may think of a logo. Perhaps a well-known logo comes to mind, such as the Nike swoosh or Starbucks mermaid. While logos are an important aspect of branding, it doesn’t end there. Branding is a strategic plan that covers an entire business, and sets it apart from the competition.
Why is Branding Important
There are several key reasons why branding is so important to your business:
In a world full of brands, it is centrally important to stand out from the competition. When a customer interacts with your brand, you should be easily identifiable. Even little choices can make a huge impact on your brand. Starbucks has taken advantage of this fact in their branding. One simple example can be found in their straw choice. When you see a green straw coming out of a frappuccino cup, you most likely will automatically assume it is from Starbucks. Choosing an appropriate look and feel for your company will go a long way to helping customers identify your brand.
How does your customer view your company? Strong branding should evoke emotions that get your customer excited about your brand. It also helps a customer become more comfortable with your brand and easily identify with its core message.
Great branding also helps your staff with direction. What is the core of your company? Impeccable service? A superior quality product? Whatever it is, it should be very evident in your branding.
Creating a great brand builds value. When a customer buys your product or service, they are also buying into your brand. By creating a unified brand, you make it easier for your customers to make referrals and expand your customer base.
In closing, branding is critically important to growing any business. Having a strong brand at your base will not only help direct your employees, but also produce loyal customers. If done well, they will gladly pass your story on to other potential customers.