Boring statements are just that – boring. What you need is a statement that endorses your message and sets your brand apart from the other candidates.
As I remember back to 1975, when I started at LKCS (then known as Letterkraft Printers), I marvel at how much the design equipment has changed. For example, today you wouldn’t think twice about typing a quick headline on your computer to create an ad. Things weren’t always this easy!
My bosses are holding their breath right now. What more can she expect from us? Well, relax. You’re off the hook this time! What I would really enjoy comes not from my workplace, but from those non-designers out there who are asked to “save the company money” and create all business and marketing materials in-house.
As with most things advertising related, there are pros and cons to the strategies that we invest in. Display advertising is no different. While some financial institutions will choose to forgo display advertising simply because ads aren’t guaranteed to be relevant to everyone that sees them, we feel that the following benefits certainly make it worth your investment.
Congressional Federal Credit Union selected LKCS to design and implement a new responsive web site to better serve their members. The new site provides tremendous capabilities and easy to use site management tools.
Growing a great brand means growing a great customer experience. If you provide great products and services, your reputation, your name, and your brand will be synonymous with quality.
Writing for financial institutions can be difficult. They don’t just provide a service and then disappear; instead, they are entrenched in their customers’ lives, dealing with their homes, cars, education, and finances. As such, financial institutions need a specific kind of writing that generates trust, provides information, and demonstrates that they care about their customers.
The following are four copywriting tips for financial institutions that do exactly that.