Bank of Pontiac recently unveiled a new web site designed by LKCS. The new site was specifically designed to meet ADA accessibility guidelines, while being user friendly, informative, and compatible with mobile devices.
You may be asking yourself, since when has ADA applied to websites? The Americans with Disabilities Act requires that all public accommodations provide facilities and equipment that are readily accessible to, and usable by, people with disabilities. Through litigation, advocates have been working to extend access from the physical world to the web.
Your business’ logo is the identity of your company. Your logo may be the first thing people notice about your brand and you will want to make a great first impression. A good logo design should communicate something about the nature of your business, product, or service.
With the web constantly changing, you need to be the front runner in order to keep your customers and make a good impression with new ones. But updating a website can be difficult if you’re not familiar with programming or web design.
For many decades, the newsletter has been a powerful marketing tool. The first newsletters were distributed mainly by financial institutions offering advice on investing and money issues.
Boring statements are just that – boring. What you need is a statement that endorses your message and sets your brand apart from the other candidates.
As I remember back to 1975, when I started at LKCS (then known as Letterkraft Printers), I marvel at how much the design equipment has changed. For example, today you wouldn’t think twice about typing a quick headline on your computer to create an ad. Things weren’t always this easy!