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LKCS, a marketing partner to banks and credit unions nationwide, will license Lenderful Solutions’ innovative digital mortgage and home equity lending platforms. LKCS, a marketing partner for community banks and credit unions nationwide, will now offer Lenderful Solutions’ white-labeled self-service point-of-sale mortgage and consumer lending solutions to its existing and new customers. The licensing agreement…

There are many benefits to online advertising. However, if the wrong people are seeing your ads, you probably aren’t benefiting much from your investment. Identifying your target audience and where they are active is going to be important before you dive in. Google Ads provides four ways to reach your audience based on where they…

2020 Pantone Color of the Year

By on December 30th, 2019 in Design

Pantone is a universal color-matching system used by designers in web and print design, but also in other industries such as interior design, fashion design, and industrial design. For over 40 years, it provides designers and marketers with an opportunity to assign an exact color number to design elements. Designers can work safe in the…

LKCS Welcomes New Developer

By on December 17th, 2019 in News

With the continued success and expansion of its digital services department, LKCS announces the hiring of programmer Lance Wyatt. Wyatt’s qualifications include over 20 years of experience and proficiencies in C#.NET, VB.NET, ASP.NET, PHP, JavaScript, Perl, and GO programming languages. He also has an extensive knowledge working in various databases, such as MySQL, Microsoft SQL,…

Online advertising is a digital marketing strategy you might have heard a lot about, but you may be unsure how it can have a positive effect on your goals. There are at least four ways running a smart ad campaign can benefit you. Consider these when you’re thinking about launching an ad campaign on Google,…

Content management systems and web software are now significantly smarter and better at outputting code than they were a mere few years ago, so it’s easy to trust that they will generate clean, efficient code with no human editing necessary. In practice, they often need their work checked. As a programmer, I often run into…

What can your organization do to differentiate yourself from competitors? Your business’ marketing strategies define how you approach your customers, how customers see you, and even who you market towards. Adopting the right strategies will put you on track to getting ahead of the competition. Many businesses often use similar tactics, market to the same…