It happens to the best of us. You sit down excited and ready to start a new project… and nothing. You’ve been waiting for a project like this for weeks, but now that it’s here, your mind is blank.
Financial institutions of all sizes continue to be the target of lawsuits challenging their websites’ compliance with the Americans with Disability Act (ADA). These claims against financial institutions allege that their websites are places of public accommodation and are not-fully accessible to disabled persons, including people that rely on assistive devices such as screen readers to access web-based content.
We’ve all heard the saying “your website is your hardest working employee”, but what if I told you that “hardest working employee” had an assistant? Email marketing automation is easily the most important tool besides your website that you can use for online engagement.
LKCS announced the hiring of graphic designer, Chris Guadiana. Guadiana will assume the role of Visual Communications Designer.
As a graphic designer, it’s my job to create products and images that convey a message. I’m constantly thinking of new and interesting ways to help our clients share the information that’s most important to them.
Choosing the right color palette for the design you are working on may seem like a fun and easy part of your project. If you think about it, picking out colors doesn’t even sound that difficult. Kids learn their colors in pre-school so how hard can it be? Ha! It can actually be a challenging part of the design process. What color do I use to make the headline standout? How do I choose complimentary colors?
Today, brands play a bigger role in our lives than ever before. The way brands interact with consumers has evolved, and so has consumer expectations. Consumers have come to expect a higher level of personalization during the buying process. Direct mail marketing is no exception. Direct marketers are rising to meet, and surpass, those expectations with the help of variable data printing.