Today, brands play a bigger role in our lives than ever before. The way brands interact with consumers has evolved, and so has consumer expectations. Consumers have come to expect a higher level of personalization during the buying process. Direct mail marketing is no exception. Direct marketers are rising to meet, and surpass, those expectations with the help of variable data printing.
Our company teams up with our local high schools and community college to offer job shadowing opportunities for students interested in graphic design. They always come in eagerly anticipating some magical creative environment where designers leisurely ponder infinite fine arts projects to showcase their illustrative prowess. I feel somewhat guilty when I ultimately smash that […]
If you checked your car or desk right now, how many promotional items do you think you would find? Probably more than you think. From your pens, coffee mugs, water bottles, notepads, to your calendar, who doesn’t like getting free stuff?
Earlier this year we upgraded our DataFlex platform to take advantage of ever-increasing software technology and browser capabilities. Although most of the updates are “under the hood”, there are some other more visible enhancements that I would like to take some time to discuss.
Images are everywhere on the internet. Crisp, clear, well-defined graphics are an excellent way to enhance the design of a website and create a better overall user experience. Conversely, nothing discredits a website more than a barrage of blurry, pixelated blobs.
Camera ready art is the term used in the printing industry that refers to a file that can be used “as is” (with no editing). Frequently our customers supply us with files they believe to be camera ready. Usually we find it necessary to adjust something on the file because it is not set up properly, and the client is unsure of how to fix it. In order to avoid press delays, please consider the following recommendations before sending your files to a service provider.
You decided you need a website. The next step – what content pages do you need? This can take many different directions depending on the business you are a part of. In all cases though, your goal should be to get your site’s visitors to the information they need with as little effort as possible on their part.